Store Manager

**Primary Purpose**

Working with the State and Regional Manager and the in-store team to drive sales, maximise every commercial opportunity and ensure the profitability of the stores. Responsible for coaching, training, developing and motivating all members of the in-store team to achieve store and individual sales targets, KPIs and results. Ensure that SHEIKE expectations of customer experience and company operational standards are implemented, maintained and exceeded. Be the instore driver of culture and company values.

**Competencies**
- Leadership skills
- Communication skills
- Influencing skills
- Financial & Business acumen
- Interpersonal skills
- Coaching ability
- Operational skills
- Selling Skills

**Behaviours** Expected**
- Passionate
- Positive - has a can do attitude
- Self Motivated
- Team player
- Inclusive - listens to all members of the team
- Results driven
- Displays integrity
- Leads by example - gets their hands dirty
- Solutions oriented
- High attention to detail
- Committed to continuous improvement
- Honest
- Open
- Able to prioritise
- Makes decisions based on best outcome for the business

**Key Responsibilities**:
**Financial Targets - Key Result Area**
- Achieve and exceed store sales, profit targets and budgets
- In conjunction with the State team & Head of Retail, review and analyse daily, weekly, monthly and seasonal store trading and operational reports to identify opportunities to increase sales and drive profitability
- Coach and motivate store team to understand and achieve individual sales budgets and KPI Benchmarks (Average Transaction Value, Units Per Transaction & Conversion)
- Hold sales driving discussions with store teams on a daily and weekly basis
- In conjunction with Regional and State Manager, identify in-store initiatives and incentives to drive sales
- Actively promote, and hold team members accountable for promoting loyalty program to all customers to grow the SHEIKE customer database
- Manage and analyse the budget breakdown tracker on a daily basis
- Follow through on strategies to achieve seasonal sales budgets
- Ensure rosters are prepared four weeks in advance and optimise staff levels to maximise sales whilst not exceeding wages budget
- Monitor individual staff productivity (sales per hour) to ensure best performers are rostered during peak trading periods
- Focus on expense control through all areas possible in your store

**Financial Targets - KPI**
- Sales targets are met in line with budgets on a weekly, monthly & yearly basis

**Coach & Develop**:

- Key Result Area**
- Give weekly communication of individual sales including feedback and follow up to ensure all team members have clear guidance on how to improve
- Utilise all company training tools provided and ensure that all training is followed in order for all team members to understand expectations and achieve set goals
- Identify areas of growth in store team members and the ability to give constructive and positive feedback in order to improve their performance
- Ensure that all team members are using SHEIKE’s resources including the SHEIKE Customer Journey (SCJ) and outfitting guides to ensure the team are always set up for success
- Recruit high-caliber employees fitting to the SHEIKE brand and values and to provide them with an excellent welcome, training and induction to the business
- Provide feedback to the State and Regional manager on the team’s performance on a weekly basis
- Recognise and reward your team, highlight the positives whilst ensuring to not shy away from giving tough feedback when required.
- Promote a safe working environment where your team feel comfortable addressing issues which may jeopardise their health and safety

**Coach & Develop**:

- KPI**
- SHEIKE store team have been inducted by you and are fully competent in their roles
- 100% of high performing new recruits pass probation period
- Performance improvement plans and disciplinary processes are executed in accordance with SHEIKE policy across respective state
- WHS incidents and/or hazards are reported to HR within 24 hours of them occurring.

**Customer Experience and Brand Ambassador - Key Result Area**
- Ensure your team is creating a high energy and compelling in store brand experience for customers - by modelling and holding the stores team accountable for upholding the SHEIKE customer experience standards
- Train store teams on product knowledge and styling guidelines to make them product experts who can effectively serve customer’s needs
- Assess all service levels and identify key areas of opportunity for growth
- Manage all customer problems in store effortlessly and effectively ensuring the customer is left having a positive brand experience

**Customer Experience and Brand Ambassador - KPI**
- Positive feedback from customers

**Store Operations - Key Result Area**
- Process stock consolidations and action in line with guidelines
- Receive and process stock in line with company guidelines
-