In-house PR

2 days ago

Melbourne, Australia Creative Natives Full time

Deliver best in class integrated campaigns:

- Be our storytelling lead, working with our community of women to tell their incredible stories and raise awareness across media touchpoints
- Write well-articulated and precise press releases and pitch them to media
- Own our media relations through your existing and enviable media relationships across a range of channels including online (and influencers), broadcast, print and radio
- Together with the Marketing Manager, develop the marketing and communications strategy for campaigns, including Awareness Month, Workout 4 Women and other brand partnership moments
- Evaluate campaigns and give feedback so that we can continue to grow and evolve
- Work closely with the advocacy team to provide copywriting support and communications planning
- Adept in crisis communications and ability to plan and build proactive communications solutions ahead of needing them.
- Work with the Communications Specialist in the Support team to Increase awareness of and engagement with the support services our client offers among people affected by the disease and their families
- Speech writing for key speakers (e.g.CEO) for our clients events

Lead the brands corporate Identity & Government Awareness Programs:

- Assist with internal communications
- Lead all requirements for the annual Parliamentary Breakfast event and Women of the Press Gallery event.
- Act as the key contact for all government relations
- Together with the CEO and executive team, develop and deliver any Corporate documents as required (e.g. Annual Report etc)

Stakeholder Relationships:

- Provide communications advice and input across all departments.
- Develop and maintain relationships with key media contacts to raise the clients brands profile and promote our strategy, people, programs and activity.
- Develop new and strengthen existing relationships with relevant partner organisations to ensure open lines of communication and proactive responses to issues and opportunities.

Reporting, evaluation and Accountability:

- Lead the monitoring of media coverage and provide counsel around performance of campaigns and recommended next steps
- Manage and track the communications budget in partnership with the Marketing Manager
- Maintain up-to-date knowledge of new developments in marketing and communications and a working knowledge of the brand relevant to the role.

General:

- A strategic thinker and able to contribute to helping the brand continue to grow.
- Support Digital Specialist with important storytelling across social media and broader copywriting.
- Contribute to the culture of decision-making including cooperation, collaboration and shared accountability.
- Desire to continue learning - feeling comfortable giving and receiving feedback.
- Other duties as directed.

EXPERIENCE, SKILLS AND QUALIFICATIONS:

- Tertiary qualification PR and/or communications
- At least 2-3 year's experience in marketing and communications, with a good understanding and passion for the charity sector.
- Strong organisational and time management skills.
- Excellent written and verbal communications skills, with the ability to work with a range of internal and external stakeholders.

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