Marketing Executive

2 days ago

New Lambton, Australia Wests Group Full time

**Marketing Executive - Hotel & Community**
**(12-Month Maternity Leave Contract)**

**About us**
The Wests Group Australia is a major employer in the Newcastle, Port Stephens and Lake Macquarie regions. With close to 900 employees, Wests operates a diverse portfolio of entertainment and hospitality venues, including:

- Five registered clubs with multiple dining, bar, and gaming offerings across New Lambton, Mayfield, City, Cardiff, and Nelson Bay
- Three hotels: The Executive (New Lambton), The Gateway (Mayfield) and the luxury 5-star Anchorage Hotel & Spa (Port Stephens)
- Knights Strong, the community arm of the Wests and Newcastle Knights group
- NEX, the Hunter region's largest exhibition and convention centre
- Balance Collective gyms with state of the art facilities, group fitness, yoga, Pilates, creche and a large indoor swim centre.
- The award-winning Spa Lucca at The Anchorage Hotel & Spa
- The nib Newcastle Knights NRL and NRLW teams

**Your new role**
Wests Group is seeking a driven Marketing Executive to lead marketing across our Hotel and Community portfolios on a 12-month maternity leave contract.

Reporting to the Group Marketing Manager, this role offers the opportunity to take ownership of the execution and delivery of marketing strategies across these key categories. You will oversee all marketing, communications, brand, loyalty, digital, and social activity for The Anchorage Hotel & Spa, The Executive and The Gateway Hotels, and Knights Strong community arm of the Wests and Knights Group.

What you’ll be doing
- Create and deliver tactical marketing plans across hotel and community portfolios
- Plan, manage, and track social media campaigns including content creation and copywriting
- Build brand awareness and engagement by collaborating with influencers, media, and partners
- Develop and deliver a promotional calendar
- Coordinate photography and video shoots, managing and maintaining the visual asset library
- Create, secure, and manage special events
- Prepare monthly reporting and insights
- Manage third-party agency relationships (PR, digital, design) to ensure strong outcomes
- Use research, analysis, and customer feedback to drive continuous improvement in customer experience and community impact

**About you**
You’ll bring:

- 3+ years’ experience in a generalist marketing role
- Strong experience in campaign planning and execution
- A creative mindset with innovative, out-of-the-box thinking
- Understanding of digital platforms and ability to analyse performance
- Proven skills in marketing, communications, and digital channels
- Strong relationship management skills and ability to work cross-functionally
- Tertiary qualifications in Marketing, Communications, or Business (desirable)
- Experience within hospitality, tourism, community, or events (advantageous)

**Our values**
We value people who:

- Bring their best - You are authentic, inclusive, and encourage others to thrive
- Make it happen - You excel in fast-paced environments and manage competing priorities
- Put the customer first - You create exceptional experiences for members, guests, and the community
- Grow together - You support and develop others to achieve their full potential

**Inclusion matters to us

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