Marketing Data Analyst

1 day ago

Sydney, Australia TMGM Full time

As an Events Data Analyst, you will be responsible for:
**Project management experience to develop and manage plans with precision, keeping deliverables on track and stakeholders engaged**:

- competitive analysis
- create and monitor rules & landing page & promotion
- monitor daily participants' data
- manage promotion plan daily & weekly & monthly
- summarise data - weekly & monthly
- communicate the landing page user experience with relevant teams

**Assist with the development of targeted marketing campaigns based on clients' profiles**:

- performance tracking and data collection
- webinar leads follow-up from sales
- generate feedback from sales for all events
- analyse campaign performances and marketing activities

**Data analysis and prepare reports**:

- monthly data request/analyse
- monthly report/EDM/social media (events related)

**Ability to assist and create company materials.**
- company presentations.
- flyers/banners/backdrops
- video creation and updating

**Requirements**:

- 3+ years' experience in data analysis and insights.
- Ideally, a background in Finance.
- Understanding of data analysis tools and marketing principles.
- High attention to detail, with the ability to interpret and scrutinize data.
- Ability to interpret data and inform business decisions.
- Strong PowerPoint and Excel skills with the ability to undertake pivot tables and VLOOKUP.

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