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Brand Experience Lead

2 weeks ago

Hobart, Australia Southern Cross Austereo Full time

**Brand Experience Lead**:
**Hobart** - **Salaried**:
SCA is Australia's pre-eminent and most diverse entertainment company, with audio and visual brands and content reaching 95% of Australians.

Our employees are the most talented people in what they do, and we are a values driven organisation with a culture of high performance. We provide our employees with everything they need to bring their best self to work.

As the media landscape continues to change it is important for us to continue to grow our talented teams and continue to develop our staff. After all, it is the people we employ that guide our day-to-day decisions and shape our individual and collective behaviours.

**What’s on offer for you?**
- Permanent position based in our vibrant Hobart office
- Training and development opportunities, health and wellbeing initiatives, Birthday leave, in-office culture events, corporate offers, PLUS much more
- Highly supportive and creative culture that enables you to be your best unique self
- Attractive salary package and opportunity for progression

**The role on offer**:
Reporting into the Content Director, the purpose of the Brand Experience Lead is to maximise ratings results for the company by working with the local Content team to successfully develop and implement creative audience experiences for SCA’s assets and brands.

This role will manage, design, execute and communicate well-targeted activations and brand experience tactics to position the product in the local markets. The Brand Experience Lead will collaborate closely with the local Content team to attract listeners (ratings) through inclusive brand experience activity, external branding, web tactics and social media.

The Brand Experience Lead, in conjunction with the Content Director, will also lead, coach and develop any Brand Experience Specialist employees (and other functional supports) within the local market. This role is expected to demonstrate a high level of EQ, humility, respect and resilience in their leadership of all audience activity for the local market.

**The skills and experience you will need**:

- Extensive experience and knowledge of radio/media promotions, marketing, branding, PR, digital media and/or social media strategy
- In depth knowledge of content, sales and promotions in the radio/media industry including an understanding of the business benefits of integration across all platforms
- Excellent people and resource management skills
- Successful track record leading, motivating and inspiring complex teams; leading teams towards the delivery of creative solutions
- Ability to provide creative and practical solutions to meet Sales briefs and Content development needs
- Excellent communication and presentation skills and the ability to deal with staff and clients at all levels
- Keen interest in news, popular culture and current affairs relevant to SCA’s audiences

In addition, the successful applicant will genuinely live and breathe the SCA values - We collaborate, take initiative, maximise creativity, have courage and act with integrity

**Interested?** by submitting your resume and cover letter, including salary expectations.

**INTERESTED?**:
**WHY US?**:
As one of Australia's most innovative and exciting entertainment-based media companies, working for Southern Cross Austereo is far more than a job - it’s an opportunity to be associated with one of the world’s leaders in media entertainment. Our radio networks are committed to delivering the country’s best entertainment, music, sport, comedy and big events to Australians whilst our digital division is leading the way in thought leadership and innovation. We also have affiliation arrangements with all of the metropolitan commercial television networks which means SCA’s television services cover most of regional Australia. The combination of our TV, Radio and digital assets can reach 95% of Australians, engaging over 10 million people per week, making us a truly integrated media company.

Employing approximately 2,500 staff nationally, SCA is an exciting, vibrant, energetic and progressive company. Our values are the standards which our people share that guide our day-to-day decisions, shape or individual and collective behaviour and make us who we are today.

The opportunities to grow your career is endless when you’re working for one of Australia’s leading media companies. We provide all staff with ongoing support and guidance to develop your skills, grow your media career and reach your full potential.

**EQUAL OPPORTUNITY**:
We are committed to advancing equal employment opportunities for our staff and to diversify and develop our workforce. Furthermore, we aim to recognise the value of attracting and retaining employees with different backgrounds, experience, knowledge and abilities. We also aim to ensure diversity contributes to our business success and benefits individuals, teams, clients and the community.