Advertising Operations Manager

21 hours ago


Richmond, Australia REA Group Full time

12 month fixed-term contract
- Melbourne based
- Hybrid ways of working

We're REA

With bold and ambitious goals,

REA Group

is changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.

Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to have been named in Australia’s “Top 5” Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.

Where the team fits in

Ad Operations sit in the Customer Solutions & Operations team, part of the Customer Group headed by Kul Singh. The Ad Operations team work closely with the Sales, Product and Technical Operation teams, activating impactful onsite digital advertising campaigns for our customers to help them achieve their digital marketing goals.

What the role is all about

The Advertising Operations Manager will lead and mentor a team of Digital Campaign Managers (DCM), and Digital Campaign Executives (DCEs) spread across Melbourne, Sydney and Manila in the Philippines - with responsibility for their training and professional development as well as the day-to-day operations of setting up and running all our onsite campaigns and eDMs.

You are responsible for the success of our strategy, delivering best in class customer support, high value insights and recommendations, audience specialisation and technical consulting.

Leadership/ Team Management:

- Create and execute clear commitments/ OKRs, and continuing education programs to support team development and achievement of commercial goals.
- Engage in regular professional development conversations with all team members to foster a culture of high performance and help individuals realise their full potential
- Create, foster and review department wide expectations and performance standards and ensure Advertising Operations both on and offshore are providing exemplary service at every level.
- Be an effective key Point of Service (POS) for escalations and communication between DCMs, DCEs, internal and/or external stakeholders including Customers - to ensure all campaign or commercial issues are swiftly resolved.
- Ensure accuracy and quality of all campaigns by performing regular quality control measures.
- Lead by example in adopting, developing and implementing efficient best practices and processes in operations and across related teams.
- Work with relevant stakeholders to define on and offshore resource allocations and adjust team focus to help reach REA goals at the enterprise level.

Campaign Reporting and Optimisation:

- Make recommendations on campaign and creative executions to both internal and external stakeholders when necessary.
- Provide strategic insights, support and recommendations to sales during pre-sales processes and activities where necessary.
- Help develop effective campaign processes to ensure positive ROI is achieved.
- Own the performance of your campaigns and be a competent addition and resource to your account managers.
- Manage ongoing campaign performance: flag under-performance issues, inform of creative change recommendations and create and process re-allocations, optimisations and media schedules.
- Help generate competitive analysis reports using recognised tools to identify new business leads and opportunities for sales teams.

Operations Excellence and Customer Service:

- Be an effective point of service and liaison between external customers, sales and operational teams on and offshore.
- Ensure that campaign information is easy to access for all customers.
- Participate in regular WIPs and meetings, as necessary, with internal and external customers.
- Be proactive in seeking revenue driving solutions and innovations with key stakeholders in sales and operations.
- Review and provide feedback on new processes, tools and product releases that will improve operational efficiencies.
- Be proactive in driving knowledge sharing, innovation and efficiencies in the Ad Operations team.

Inspiring your team

We put a lot of work into recruiting and developing exceptional managers, to enable our people to fire on all cylinders. We’re always looking for leaders who can be:

- an inspirational leader who captures the hearts and minds of our people, helps them understand our business strategy and inspires them to action while living our values.
- a strategic leader with the strategic foresight to be able to “see around corners” and anticipate the market.
- a commercial leader with the commercial mindset to balance the demands of our stakeholders, customers and consumers.
- an operational leader who can deliver with operational excellence and accountability.

What we’re also looking for
- 4+ years’ experience traffic



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