Marketing Specialist and Performance Manager

**Site Name**: Australia - Victoria - Abbotsford
**Posted Date**: May 20 2025

At GSK, we are driven to unite science, talent, and technology to get ahead of disease together - all with the clear ambition of delivering human health impact, stronger and more sustainable shareholder returns, and creating a new GSK where outstanding people thrive. Getting ahead means preventing disease as well as treating it. We achieve this through our people and our culture. Our culture is ambitious for patients - so we deliver what matters better and faster; accountable for impact - with clear ownership of goals and support to succeed; and committed to doing the right thing. So, if you’re ready to improve the lives of billions, join us at this exciting moment in our journey. Join our challenge to get Ahead Together.

We currently have an exciting opportunity for a Marketing Performance Manager to join our Commercial Excellence team. This role will partner with our growing Brand Marketing teams to drive continuous improvement in our Brand Marketing Operational execution. You will leverage your skills in Brand Management, Commercial Excellence, and Project Implementation to identify opportunities to drive Launch and Implementation excellence across our Brand teams. You will be responsible for driving brand performance with greater levels of insight generation for decision-making. This pivotal role involves driving in-market performance management and supporting marketing excellence at GSK. GSK is on a growth trajectory with new brand launches and high levels of investment in marketing tactics and data infrastructure to drive insights-led marketing initiatives. This role will accelerate that ambition.

**Your responsibilities will include**:

- Researching potential demand and market characteristics for GSK brands, and collecting and analysing data and other statistical information to support demand planning and resource allocation.
- Supporting business growth through the review of marketing plans, developing monitoring tools for launch and brand plan execution, and conducting gap analysis of marketing plans and programs.
- Commissioning and undertaking primary market research to identify market opportunities for launch and established GSK markets.
- Advising on elements of marketing such as product lifecycle, promotion, and sales promotion.
- Monitoring (and automating) performance initiatives, providing regular reporting and insights across GSK brands for the Monthly Performance Review cycle.
- Identifying the performance of marketing implementations and advising on changes to marketing tactics to drive in-market performance.

**To be successful in this role you will have**:

- A minimum of 3 years’ experience in Pharmaceutical Brand Marketing. Operational and Strategic Planning, market segmentation, and business planning is strongly preferred.
- 3-5 years of experience in a commercial excellence role within a large, complex business with a passion for performance review, launch planning, and operational excellence. Pharmaceutical experience is strongly preferred.
- Intermediate Excel and analytical capabilities.
- Cross-functional experience working with and managing reporting and technical teams to drive brand performance reporting projects.
- Strong project and stakeholder management skills with experience running projects across complex environments and matrix organisations.
- Experience in driving changes to Marketing processes, including channel enhancements across business units and business environments.
- A degree in Marketing, Commerce, Business Management, Information Systems, Finance, or equivalent experience (desirable) or equivalent work experience.
- The ability to work within a team environment aligned to a Business Insights Team.

This role represents a great chance to showcase your marketing performance management skills in a fast-paced and varied environment and to make an active contribution to our GSK marketing function through performance insights.

At GSK, we know that when each of us feels at our best, we perform at our best. Being a modern employer means we focus on what matters most to our people. We offer flexibility through life-friendly policies so that we can make our work and home lives work well together. When we focus on our well-being and have the flexibility to manage our lives, we can thrive and do great things at work and at home
- LI-GSK

**Why GSK?**

**Uniting science, technology and talent to get ahead of disease together.**

GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data techno