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Campaign Manager Brisbane
2 weeks ago
**The Opportunity**:
Reporting to the Head of Digital & Media, the Campaign Manager is the custodian of innovated automation and CRM across FLG ANZ Brands, Goodlife Health Clubs, Fitness First, Zap, Jett's New Zealand and Barry's. The Campaign Manager owns and develops omnichannel customer journeys and takes responsibility for optimising touchpoints to drive member retention and engagement. They will take responsibility for ensuring data accuracy and integrity are maintained and will analyse and report on the results of our initiatives.
**Key duties and responsibilities will include**:
- Work at both the strategic and tactical level to champion bold, innovative automation
- Envision new marketing approaches and channels to reach and engage key audiences
- Leverage automation to improve processes and productivity, and make recommendations to reduce human capital, complication, and duplication
- Lead and own MCV (Marketing Customer View) attributes, to find new opportunities to develop relevant and customer obsessed member communications
- Build of all Data Extensions, and where required, liaison with the Data team for advanced builds.
- Develop and execute lifecycle marketing strategies that can extend across multiple brands, experimenting with multi-touch, data lead, test and learn campaigns, and adjusting for optimisation
- Lead and own membership growth strategies with our lapsed members (Winback) and existing member (referral) base.
- Collaborate with the broader marketing team and manage relations with service providers
- Create and execute best-practice A/B testing to improve the business metrics across all touchpoints
**To be successful in this role you will need**:
- 5+ years' experience in related positions, working with large scale CRM and marketing automation platforms.
- Experience developing and delivering full customer lifecycle strategies, with an obsession for customer centricity that meets commercial objectives
- Experience working with customer data, knowledge of data architecture/models & safe handling of data, including staying abreast of industry best practices and policies (Privacy & Spam Acts)
- ESP/marketing automation system such as Salesforce Marketing Cloud
- Data driven marketer, with strong verbal, written and presentation skills
- Experience in developing with SQL, HTML/CSS/JS, AMPscript (Desirable)
- Self-motivated, nimble and results-driven in a fast-paced and deadline-driven environment.
**In return we offer you**:
- A competitive salary plus super
- A passionate, innovative, energetic, and supportive culture. It is something we are proud of at FLG, and you will feel part of the family from day one.
- You'll also benefit from our industry-leading learning and development offering - we pride ourselves on supporting and developing our team members, providing them with the learning and skills they need to build a long-term career with us.
- A wide range of benefits including a complimentary gym membership
**About Us**:
Fitness and Lifestyle Group (FLG) is Asia-Pacific's largest diversified fitness, health and wellness group, headquartered in Australia. We truly make a meaningful, positive impact on people's lives through innovative and diversified fitness, health, and wellness offerings across physical and digital platforms. Put simply, our purpose is to empower our global community to live stronger and happier lives.
Our portfolio of globally recognised brands includes Fitness First Australia, Barry's, Goodlife Health Clubs Australia, Jetts New Zealand and Zap. With 500+ physical locations across Australia, New Zealand, Vietnam, Singapore, and Thailand in addition to its on-demand digital health and fitness programs, FLG currently helps almost a million people live healthier and more active lives.
Please click 'Apply' to submit a resume that details your experience, attributes, and achievements.
**Our Commitment to Diversity and Inclusion**:
At Fitness and Lifestyle Group we bring positive energy and attitude to work every day, we are proud of who we are and who we work for. We don't just accept individuality; we encourage it and acknowledge the value diversity and inclusivity brings to our organisation. We pride ourselves on empowering our team to be their authentic selves at work.
