Content Lead

5 days ago

South Yarra, Australia Scanlan Theodore Full time

**About us**:
Scanlan Theodore utilises superior fabrics and artisan techniques, moulding these timeless foundations with a contemporary perspective. Refined aesthetics and continued innovation are reflected through every asset of the brand, seasonal collections, customer experience, and culture.

The brand is in search of passionate, dynamic, and inspiring leaders who strive to be value-driven, and support core strategies for the development, growth, and shared vision of the company.

**Your Opportunity**:
To lead, develop and drive the implementation of an innovative content and social media strategy with an omni channel approach to support the global marketing strategy, maximise revenue, product sell-through and build brand fame at a global level. Oversee all content & social media responsibilities and manage the yearly content & social media calendar to support in delivering an integrated 360-degree approach to all campaigns.

To review performance and identify opportunities to translate insights into improvements across business performance and future projects. To maintain a strong focus on driving global brand fame and financial business targets and performance ensuring all campaigns are aligned globally through optimization and analytics.

**Key Responsibilities**:

- Marry commercial strategy with creative in order to achieve set global brand objectives
- Support in defining and lead in executing the global content and social media strategy and yearly content calendar to align with the brand and marketing objectives
- Work with Marketing, PR and Digital to support in the delivery of an integrated 360-degree approach to all planning for all campaigns and season launches
- Lead and oversee the implementation of all digital marketing campaigns including copywriting, briefing, and scheduling in a timely manner.
- Manage Instagram and Tiktok posting (upload and review finalised content in feed and on stories)
- Manage the ongoing analysis of content performance to make recommendations for further optimisation and reporting
- A tertiary degree or relevant qualification
- 5+ years' industry experience, ideally in a content role in luxury fashion
- Extensive experience in communications, content creation, social media or another related field and for many different channels/formats
- Experience in developing and implementing a strategic content communication plan
- Demonstrated experience managing strategies from concept to execution
- Ability to manage high workloads, tight deadlines and competing priorities with professionalism

Prior to commencing employment in this position, you will need to provide two references, full working rights and complete police check.

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