Lead Content Strategist

2 weeks ago

Brisbane, Australia Queensland Health Full time

About the roleAs a Lead Content Strategist, your expertise in leading the content strategy for web projects and products will be pivotal. You will be working in a small squad delivering one of several projects within the wider digital transformation team. In your project you'll be working on the digital strategy, customer research & insights, information architecture, stakeholder and project management to research, discover, plan and design content for a particular website or section of content. You will work within a wider multi-disciplinary team, working closers with content designers to write user first content and publishers/producers to publish content to web, but also working with UX/UI designers, Tech Leads & Developers to web and deploy websites. Your strong stakeholder relationship management skills and an analytical mindset will help you build rapport with stakeholders and deliver great user experiences.
Your contribution
- Conducting and analysing customer research to understand users' digital behaviour, preferences, and pain points, and using these insights to inform digital strategies and improvements. Developing and overseeing the execution of digital content strategies that engage and inform customers across various web properties with a focus on user first, task-based content, including designing information architectures. Leading Content designers in the writing of content for web, ensuring it meets the needs of users and fits within your information architecture. Collaborating with UX/UI designers to develop intuitive and user-friendly digital interfaces, ensuring a positive and engaging user experience. Leading digital projects from conception to completion, ensuring they are delivered on time, within scope, and on budget.
**What you'll need**: - Experience with enterprise web content management systems such as Squiz Matrix. Extensive experience in leading the strategy and delivery of web content operations in large projects, including the development of information architectures. Ability to lead content designers in the delivery of content within web projects. High level analytical skills, particularly in the use of data and user research to make informed decisions about content and the user experience. Demonstrated ability to understand complex business problems and provide strategic guidance to resolve complex issues. High level communication and interpersonal skills, with a demonstrated ability to build and sustain relationships with stakeholders across and external to the organisation to achieve best practice content experiences and business goals. Excellent project management skills, with a demonstrated ability to plan and manage the delivery of numerous competing priorities.
About usThe Department of Health is responsible for the overall management of the public health system in Queensland. We are an organisation that strongly believes in the need to work with people who value the goals of our organisation and who will thrive in our workplace. Working at the Department of Health is about making a difference.
How to apply
- Please submit your resume (including the details of two referees), and
- A cover letter (maximum 2 pages) outlining your skills and experience relevant for this role.This work is licensed under a Creative Commons Attribution 3.0 Australia License.

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