Head of Brand

2 weeks ago


Melbourne, Australia Origin Energy Full time

Salary + annual performance bonus/review
- Hybrid working available
- Melbourne based

**Delivering good energy starts from within**

It’s an exciting time to join Origin. Creating a great place to work means together we’re progressing our ambition to lead the energy transition through cleaner energy and customer solutions. We’re always looking for better ways to deliver for our customers - and for our people.

**About the role**:
The Head of Brand & Creative at Origin is a senior role on our Marketing leadership team, responsible for governing, building, and growing the brand, while also acting as our strategic creative director.

You will set the creative direction, delivering brand and sponsorship campaigns, and hold the ultimate responsibility for brand strategy and work across various channels. You’ll keep our customer at the heart, with a strong passion for driving compelling communications and executions that will capture the public and our customers positive attention and help us drive our ambition to be Australia’s most trusted and loved retailer.

**Key responsibilities**:

- Develop and execute brand strategies and creative work that continues to grow and develop the Origin brand to build long-term brand love. Take responsibility for long
- and short-term brand ambitions, set our brand positioning and creative direction.
- With a bias to action, you will be able to engage with and mobilise stakeholders across the business through strategic and creative experience, articulating a strategic narrative. You will respond quickly with ideas and work in market that delivers on brand ambitions, but also can consider upper-funnel marketing work to drive business unit outcomes.
- Lead an in-house creative studio, nurturing a team of talented graphic designers and content designers to deliver art direction, conceptual work, and best-in-class creative that drives business outcomes.
- Be the core guardian and protector of the Origin brand via strong architecture management, creative direction (visual and written), management and responsiveness to insights and responding to market and consumer trends in creative and innovative ways.

**What will you bring?**
- Minimum of 15 years’ experience in agency creative strategy, and / or senior marketing roles including 10+ years in strategy direction or marketing leadership
- Minimum 10 years people management experience; including leading people and teams through periods of change
- A strong bias to action and passion for creating cut-through work
- Ability to advise and discuss ideas with senior management with confidence, conviction and professionalism
- Excellent analytical, problem-solving, and decision-making abilities

**So, why join us?**
- Discounted Origin products benefits for employees, including Electrical, Gas and Internet offers
- Hybrid working environment, work up to 60% from home
- Competitive salary + annual performance bonus + performance based reviews
- Origin 360 Electric Vehicles (EV) employee subscription offers a fantastic range of EVs, with flexible month-to-month plans and no lock-in contract.
- Free and confidential counselling for employees and family members.

**Origin - Where good change happens**

At Origin, we’re powered by people who believe in creating change.

Enjoy a challenging career in an exciting industry where you can grow and explore your potential. If you think you have transferable skills, an appetite to learn and would be a great fit, we’d love to hear from you.

**_Background checks may be required to determine your suitability for this position as part of the recruitment process and during your employment. These checks may include police checks, AusCheck, medical assessment and/or drug and alcohol testing._**

Please note unsolicited CVs from agencies will not be accepted.

**_Origin recognises Aboriginal and Torres Strait Islander Peoples as the Traditional Custodians of country throughout Australia, and we pay our respects to Elders past, present and future._


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