Channel Management and Marketing Coordinator

Permanent part time opportunity with flexible days/hours
- Flexible location and work from home
- Employer branding experience is highly regarded

**The opportunity
Bupa Villages and Aged Care (BVAC) is on an exciting journey to attract the right talent to our business. As a result, we’re looking for a creative thinker with a background in marketing or branding with an interest in learning more about employer branding to join us as the Channel Management and Marketing Coordinator.

You will support the broader BVAC Talent Acquisition team and work collaboratively with our Centres of Excellence (COEs) to build upon existing talent marketing framework and ensure it’s fit for purpose for our BVAC business, with a specific focus on attracting talent and the entire employee lifecycle.

This is a
**permanent part time 3 days per week** (or 4-5 half days totalling approx. 22 hours per week) opportunity, and is based in Melbourne, Sydney or Brisbane with as much work from home as you’d like.

**How will I help?**

Key accountabilities include:

- Support the Talent Acquisition and COE teams to deploy the existing Employee Value Proposition (EVP) / employer brand strategy to maximise its effectiveness and value for our aged care business
- Assist with the development of innovative and effective marketing strategies and tactics to engage and attract talent
- Support the creation of talent marketing content to activate the EVP across career-related channels
- Assist with the design and delivery of new recruitment marketing outreach strategies
- Assist in the development of guidelines and related toolkits/materials and management of training and education

**What’s in it for me?**

As well as a competitive salary, a range of Bupa benefits and flexible working/ work from home arrangements, you’ll be challenged and encouraged to innovate. You’ll partner with colleagues who are dedicated to helping you learn as you go in a supportive culture.

Employer branding and recruitment marketing is a growing expertise in Australia. You’ll have the chance to master a new audience type and learn about this exciting space at a time when the competition for talent is tougher than ever.

**Perk highlights**:

- Discount on our health insurance, travel, car, home, contents and pet insurance products.
- A dedicated internal wellbeing team provides you with a range of services, such as a global resilience program, regular training opportunities on a range of wellbeing topics and access to a variety of wellbeing discounts.
- An additional wellbeing day to treat yourself.

**What do I need?**
- Previous experience in talent branding/employer branding is most preferred; or previous experience in a marketing coordinator role with an interest in learning about this niche area of marketing.
- Excellent verbal and written communication skills and the ability to communicate with ease with all levels of stakeholders within the business
- Demonstrated ability in:

- Copywriting / content creation experience
- Knowledge of digital marketing practices
- Stakeholder management
- Basic understanding of campaign management
- Project management experience
- Experience with analytics / metrics
- **

**About Bupa Asia Pacific
Bupa is an international healthcare group which has been committed to a purpose of helping people live longer, healthier, happier lives and making a better world for more than 70 years.

Bupa Asia Pacific operates in Australia, New Zealand and Hong Kong, supporting about 6.5 million customers through a broad range of health and care services including health insurance, aged care, dental, medical, optical and hearing services. Employing more than 20,000 people in the region, we believe that we can make a real difference to the lives of customers through our values, purpose and the way that we deliver personalised care.

Since 2002, we have reinvested approximately $6 billion in the region, with the Bupa Foundation investing more than $34 million to support 130+ health and care projects.

Our people reflect the diversity of our community. At Bupa, your wellbeing, identity and own story is respected and valued.