Brand & Customer Activation Manager

11 hours ago

North Strathfield, Australia The Arnott's Group Full time

Department: Business Team Marketing - ANZ
- Location: North Strathfield, NSW, AU, 2137
- Job Function: Marketing - ANZ
- Employment Type: Full time

**The Arnott’s Group**

The Arnott’s Group portfolio of brands continues the 160-year legacy of the Arnott family, providing quality, great-tasting food to create delicious moments for consumers across the world.

**About the Role**:
Reporting to the Senior Brand Manager - Campbells, the Brand & Customer Activation Manager plays a key role in managing the core Campbell’s brand and leading the execution of retail marketing programs across the ANZ market. This role covers core brand and NPD initiatives, with a focus on developing and executing strategic retail activation plans across the Meals & Beverage business unit.

This is a strong development opportunity for a junior brand or shopper marketer ready to step up and gain broad exposure across cross-functional teams and customer-facing initiatives within TAG.

**Perks**:

- 12 Weeks Paid Parental Leave for all new parents
- Free onsite parking
- Discounted Products
- Discounted Health Insurance
- NAWO membership

**What your days look like**:

- Support the Senior Brand Manager with daily management of the Campbells brand, including promotions, packaging, and tactical new product development.
- Lead the execution of retail programs using shopper insights to deliver tailored activation plans across customers and channels.
- Develop and manage retail touchpoint strategies, co-op investments, POS materials, field sell-in tools, and track execution in market.
- Build and maintain strong working relationships with internal teams and external partners including agencies and retailers.
- Analyse campaign effectiveness using IRI, QUANTIUM, and Cartology ROI metrics, while working with Lithocraft to deliver instore activation materials.

**Ingredients to success**:

- Thrive in a fast-paced environment, demonstrating initiative, autonomy, and a strong can-do attitude to drive projects forward.
- Align shopper strategies with business objectives, category growth plans, and retailer priorities to deliver commercial results.
- Effectively manage multiple projects while building strong relationships across sales, brand, category, insights, and external partners.
- Confidently measure and interpret campaign performance using KPIs such as ROI, sales uplift, conversion rates, and compliance.
- Bring a minimum of 3 years' FMCG experience (ideally in brand or shopper marketing) and familiarity with tools like Quantium, Cartology, or Coles 360.

**To Apply**:
We value diversity in our workforce. If you require any reasonable adjustments, please inform our team so that we can work together to support your needs throughout the recruitment process.
- We do not accept unsolicited resumes from agencies

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