SEO Specialist

1 week ago

North Sydney, Australia Nine Full time

Company Description

Nine is Australia’s largest locally owned media company - the home of Australia’s most trusted and loved brands spanning News, Sport, Lifestyle, and Entertainment. We pride ourselves on creating the best content, accessed by consumers when and how they want - across Publishing, Broadcasting and Digital.

Our Purpose: We shape culture by sparking conversations, challenging perspectives, and entertaining our communities.

We bring people together by celebrating the big occasions and connecting the everyday moments. Australia belongs here. We bring our purpose to life via three shared values: We walk the talk, turn over every stone and keep it human.

**Job Description**:
The SEO Specialist will report into the Head of Search, Digital and work closely with the Editorial teams within 9News, 9Honey, Wide World of Sports and 9Entertainment to increase referrals from all major search networks and emerging search technologies.

Day to day responsibilities include:

- Optimising on-page elements on a live site (e.g. headlines, content, metadata)
- Topic research, content gap analysis, plan and execute content strategy for events (Melbourne Cup, Married at First Sight, Grammys, etc) to increase organic traffic and rankings
- Running training programs for the Editorial teams on SEO best practices
- Daily/weekly/monthly reporting, analysis, troubleshooting, brainstorming solutions, presentations
- Ongoing research of emerging trends and technology in digital content delivery, staying on top of Google algorithm updates and latest news
- Hybrid working is required in this role (Four days in office and one day at home_

**Qualifications**:
What we would like to see on your resume:

- Experience in researching keywords and user search behaviour that leads to insights for content creation, preferably in media/publishing
- Experience with website SEO in successfully developing and executing SEO campaigns; agency experience preferred, but not a must
- Experience with analytics tools such as Adobe Analytics, Google Search Console, Google Analytics, Moz, Screaming Frog, SEMrush
- Experience with Content Management Systems such as WordPress
- Knowledge and understanding of HTML, Javascript, CSS
- Knowledge and understanding of paid traffic channels in Search, Display, Video, Apps, Social
- Strong stakeholder management and time management skills

Additional Information
**Our Commitment to Diversity and Inclusion**:
**Disclaimer**:We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.

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