Head of Sales Enablement

1 week ago


Banksmeadow, Australia Team Global Express Full time

Scope & Overall Purpose of the Job:
The Sales Operations team is responsible for optimizing the efficiency and effectiveness of TGE’s sales function. By providing strategic direction, leveraging technology, fostering cross-functional collaboration and enhancing processes, this team ensures that the sales function has the necessary tools and resources to drive growth and success.

The **Sales Enablement Manager**will play a critical role in empowering the sales team to perform at their highest level by delivering targeted training, tools, resources, and insights. This individual will work closely with cross-functional teams (L&C, sales, marketing, product, and operations) to streamline processes, optimize sales performance, and ensure the sales team has the knowledge and capabilities to exceed their targets.

Primary Duties & Responsibilities:
**Sales Onboarding and Development**
- Manage **onboarding**& **induction**program of new employees
- Collaborate with Learning & Capability team to foster a culture of **ongoing development**& learning opportunities
- Collaborate with People team to maintain any sales collateral provided by the L&C team
- Continually assess the **effectiveness**of **training programs**, gathering feedback and adjusting content as needed

**Sales Enablement**
- Collaborate with sales integration and business partners to develop & maintain **sales enablement materials**(SOPs, knowledge articles etc.) needed to support sales to execute roles
- Collaborate with sales operations partners to evaluate and implement **sales enablement tools or enhancements**(CRM, content management systems, etc.) to support team efficiency and success

**Sales Optimization**
- Collaborate with sales leadership to identify gaps in the sales process and implement solutions to address them and to transition from reactive order-taking to proactive sales approaches.
- **Develop best practices**and workflows that improve efficiency, close rates, and sales cycle times.
- Monitor and report on sales team performance, ensuring adherence to **performance expectations**, identifying trends, obstacles, and areas for improvement.

**Data Analysis & Reporting**
- Analyze sales data to identify insights and trends, providing recommendations for training and **process improvements**.
- Regularly report on the **impact**of enablement efforts, tracking KPIs such as win rates, ramp-up time for new reps, and overall **sales productivity**.
- Create dashboards and reports to track the **effectiveness**of sales enablement **initiatives**.

**Cross-Functional Collaboration**:

- Act as a key liaison between the Head of Direct Sales Optimisation and internal teams, ensuring alignment of activities across sales, operations, and analytics.
- Work closely with product, marketing, and customer success teams to ensure alignment of sales messaging, positioning, and strategic goals.
- Support the coordination of meetings, preparing agendas, presentations, and follow-up documentation.

**Change Management Support**
- Provide hands-on support in the execution of change initiatives, including coordinating workshops, training sessions, and communications.
- Work with cross-functional teams to gather feedback, address challenges, and ensure smooth adoption of new processes.

Key Performance Measures
- Improvement in sales team completing enablement programs
- Impact to Time to Productivity for new starters to reach full productivity
- Timely execution of assigned deliverables within change management initiatives
- Impact of tools on improving sales efficiency, tracked through metrics like data accuracy or reduced administrative time
- Improvement in individual and team performance through proactive monitoring and coaching support

Required Skills & Capabilities:

- **Operational Knowledge**: Strong understanding of sales methodologies, tools, and best practices.
- **Communication Skills**:Excellent communication skills, both written and verbal, with the ability to engage and motivate teams.
- **Technical Proficiency**:Comfortable working with CRM systems (e.g., Sales force), reporting tools and sales enablement platforms
- **Data Driven Approach**:Analytical mindset and skills with the ability to turn data into actionable insights.
- **Project Management**:Strong project management skills with the ability to juggle multiple priorities
- **Organizational Skills**:Strong organizational skills and attention to detail, with the ability to manage multiple priorities.
- **Collaboration**:Proven ability to work as part of a team and foster positive relationships across departments.

Desirable Qualifications & Experience:

- Degree or T.A.F.E. qualification in Business, Logistics, Sales, or Marketing.
- Previous experience in a sales enablement, sales operations, or coordination role.
- Familiarity with sales performance metrics and CRM platforms.
- Experience in working with cross-functional teams to implement process improvements.
- Proven track reco



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