Digital Brand Strategist

1 week ago

Sydney, New South Wales, Australia beBeeMarketing Full time $75,000 - $85,000

As a strategic marketing leader, you'll play a pivotal role in driving brand awareness and sales growth for our organization.

This is an exciting opportunity to blend leadership with hands-on execution, developing and executing all marketing initiatives across multiple channels.

The key responsibilities of this role include:

  • Create and deliver smart, creative strategies that elevate our brand, generate quality leads, and drive measurable results.
  • Work closely with cross-functional teams to deliver consistent brand experiences, support lead conversion, and turn shared goals into real results
  • Lead all marketing activity — digital, traditional and go-to-market — with a focus on performance, optimisation and ROI.
  • Manage our digital presence end-to-end, including social media, paid media, SEO and website funnels, using data to optimise reach and return.
  • Champion our brand identity and customer experience across all touchpoints, ensuring every interaction reflects our values.
  • Lead market research, competitor analysis and customer insights to guide strategy and inform creative direction.
  • Manage external vendor relationships and marketing projects to ensure timely, high-quality execution beyond internal capabilities.
  • Build strong marketing rhythms and routines that support team focus, visibility and momentum.
About the Role

This is a pivotal role within our organisation, requiring a passionate marketer with a strong grasp of branding and digital strategy. You will be responsible for leading the development and execution of all marketing initiatives across multiple channels, working closely with cross-functional teams to deliver consistent brand experiences and drive measurable results.

We are looking for a talented individual who can bring creativity, passion and expertise to this role. If you have a strong understanding of marketing principles, a keen eye for detail and excellent communication skills, we would love to hear from you.

Key Responsibilities
  • Develop and execute marketing strategies to drive brand awareness and sales growth
  • Work closely with cross-functional teams to deliver consistent brand experiences
  • Lead all marketing activity — digital, traditional and go-to-market
  • Manage digital presence end-to-end, including social media and SEO
  • Champion brand identity and customer experience across all touchpoints
  • Lead market research, competitor analysis and customer insights
  • Manage external vendor relationships and marketing projects
Requirements

To be successful in this role, you will need:

  • A degree in Marketing or related field
  • Minimum 5 years' experience in marketing, preferably in a leadership role
  • Strong understanding of marketing principles and digital strategy
  • Excellent communication and project management skills
  • Ability to work independently and as part of a team
Benefits

We offer a competitive salary and benefits package, including:

  • Opportunities for professional growth and development
  • Collaborative and dynamic work environment
  • Flexible working arrangements
Other Information

We are an equal opportunities employer and welcome applications from diverse candidates. Please submit your application, including your resume and a cover letter outlining your experience and qualifications for this role.

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