Senior Marketing Campaign Director

4 days ago

Sydney, New South Wales, Australia beBeeCulture Full time $120,000 - $150,000
Strategic Influencer Management Director

The successful candidate will lead the development and execution of bold, culture-shaping campaigns where PR, influencers, and earned-first strategy collide. They will be responsible for steering major accounts, sparking creative ideas, and delivering impactful results across PR and ambassador programs.


Key Responsibilities:
  • Develop strategic earned and influencer campaign plans for projects and annual programs.
  • Partner with clients to provide reliable & timely updates and counsel on media outreach and influencer management.
  • Advise clients regarding the best use of PR, influencer, and social for program amplification.
  • Oversee the junior team to implement specific PR and influencer strategies in response to client objectives, issues, or briefs.
  • Participate in the creative ideation process and develop creative PR/influencer tactics and work with production teams to deliver campaign implementation assets.
  • Manage client finances and scopes for both projects and retained work.
  • Lead on forward-thinking influencer strategy and engagement.
  • Maintain knowledge of the latest thinking and learnings in integrated marcomms.

Qualifications:
  • 5+ years of experience in the consumer PR and influencer space with thorough knowledge of communication principles and techniques.
  • Excellent working knowledge of media across all mediums (including digital and social) and an active expanding network of media contacts.
  • Solid understanding of local trends and news that may affect the PR industry, programs or clients.
  • Knowledge of the Australian media and influencer landscape, with an established network of journalists and talent.
  • Strong public speaking/presentation skills, experience in new business pitching is a big plus.
  • Excellent time management skills, financial literacy and attention to detail.

Benefits:
  • Flexible leave options including flexible public holidays, summer half-days, ability to work from anywhere in the world for up to two weeks per year, dedicated volunteer leave, study leave to support your learning and development.
  • 12 weeks of paid parental leave available to all parents.
  • Regular catered staff lunches, complimentary breakfast, fruit, and snacks.
  • Free access to Sonder, a wellbeing and safety app.
  • Regular in-house and sponsored events to foster connection and engagement.
  • Learning and development opportunities, including access to internal and external courses.
  • Annual work-from-home setup allowance to support your remote workspace.

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