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Media Touchpoint Specialist

7 days ago

Melbourne, Victoria, Australia GroupM Full time

About GroupM and Nexus

GroupM is the world's leading media investment company responsible for delivering high-impact marketing solutions for its clients. Our portfolio includes client services, activations services, media investment, data science, and technology development. By leveraging all the benefits of scale, we generate sustained value for our clients and help them achieve their goals.

We are committed to shaping the next era of media, making advertising work better for people. This means creating better experiences for our people, achieving better outcomes for our clients, building better relationships with our partners, and ultimately delivering better for the planet.

The Implementation & Activation team at GroupM is responsible for delivering exceptional implementation planning and activation for clients. We leverage our expertise to navigate the ever-changing media landscape, fuelling growth for the brands we work with.

As a Performance Specialist within this team, you will focus on delivering exceptional Social, Search, VOD & Display outcomes for clients. Your role involves developing and applying specialist technical skills, including staying up-to-date with the latest digital and tech trends, leveraging innovation and new ways of working, examining audiences, and exploring advanced targeting opportunities.

Your Responsibilities as a Performance Specialist include:

  • Developing strong relationships with clients at a junior level, as it relates to activation.
  • Proactively recommending tactics and opportunities that resolve client challenges and objectives.
  • Engaging with media partners to build knowledge of the media landscape, understanding core media principles, and the capabilities of each media touchpoint.
  • Bringing innovation and creativity to the table, leveraging insights from across the market.

Key Skills and Qualifications:

  • A keen interest in our industry and excitement to work with market-leading partners and technologies.
  • An inquisitive nature, demonstrating a desire to understand and know more.
  • Attention to detail.
  • Ability to prioritise tasks effectively, ensuring that the most important and urgent ones are identified and addressed first.
  • Problem-solving mentality.
  • Clear communication.
  • Results-driven with the ability to identify and clearly articulate what's working and why.

In 3 months, you will establish collaborative relationships with all key stakeholders, immerse yourself in the team with an understanding of the status of all active and upcoming campaigns, and demonstrate your ability to deliver on all aspects of the role in an efficient, effective, and proactive way.

In 6 months, you will own the processes for specific allocated clients/campaigns from end to end, ensuring that your manager and wider team are regularly updated on the performance of each campaign and demonstrating excellent attention to detail.

In 12 months, you will take on greater ownership for campaigns and clients – responsibility and volume, build strong relationships with publishers, representing the agency team appropriately, and ensure that campaigns are delivered to the highest quality.