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Social Media Strategist
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This is a senior-level position within the Brand team, responsible for developing and executing the social media strategy to drive engagement and reach.
The ideal candidate will have 8+ years of experience in social media, preferably for a premium global brand, with expertise in writing creative briefs, interpreting performance data, and allocating resources effectively.
- Leverage audience insights to develop integrated social media strategies that drive measurable results
- Partner with cross-functional teams to deliver global and regional strategies, ensuring local relevance and global consistency
- Manage social media resources, allocating spend effectively to support business objectives
- Stay up-to-date with relevant social trends, platform updates, and audience behavior shifts to inform planning and content evolution
A Day in the Life:
- Own and develop an audience-led social media strategy for AUSNZ, driving measurable results
- Collaborate with PR, Influencer, and Community teams to deliver integrated earned moments
- Guide and review creative output from agencies and partners to ensure alignment with campaign objectives
- Regularly report on social content and campaign performance against defined KPIs
