Marketing Operations Specialist

1 week ago

Sydney, New South Wales, Australia beBeeDigital Full time $80,000 - $100,000
Job Description

We are seeking a digitally-savvy professional to join our marketing team. This full-time role involves driving digital growth across wholesale, DTC and hospitality businesses.

The successful candidate will need to be confident managing everything from paid ads to EDM automation, influencer campaigns, e-commerce optimisation, content planning and performance.

This is a fast-paced role that offers great exposure to both wholesale and hospitality businesses - a hands-on opportunity for career development through exposure to all areas of marketing and business building.

Key Responsibilities
  • Own the execution of digital marketing campaigns across social, search and email, with a strong focus on performance and brand impact
  • Build and execute email marketing campaigns via Klaviyo, including automations, segmentation and performance reporting
  • Manage the e-commerce platform (Shopify) and DTC sales channel, ensuring optimal UX, SEO and promotional execution
  • Analyse digital performance, customer behaviour and campaign impact to drive ongoing growth
  • Lead the creation of social media content calendars and oversee content performance
  • Work closely with sales and brand teams to align marketing activations with wider business goals
  • Support sponsorships, brand partnerships and event activations (some weekend work required)
  • Collaborate with external agency partners to deliver effective paid media, content and creative campaigns
  • Monitor and manage Google Reviews and feedback where necessary
Requirements
  • A few years' experience in a digital marketing role, ideally agency-side or within FMCG
  • Proven hands-on experience with SEO, Google Ads, Meta Ads and Klaviyo (or similar email platforms)
  • Strong reporting and analytical skills – you're comfortable connecting marketing activity with sales growth
  • E-commerce experience with Shopify or similar platforms
  • A true generalist mindset - you've worked across multiple digital functions and aren't afraid to jump between channels, platforms and tools as needed
  • Comfortable operating in a small team where autonomy, accountability and flexibility are key
  • Excellent stakeholder management and project coordination skills
  • Creative thinking with a data-driven mindset
  • Passion for consumer insights and brand storytelling
What We Offer

At our company, we pride ourselves on our vibrant and collaborative culture. You'll have the opportunity to work alongside a talented and highly driven team and enjoy regular team-building events and great discounts on products.

About Us

Our company is an independent and [company type]-owned business, established in [year]. We're committed to fostering a company culture built on values such as generosity, inclusivity, ambition, authenticity and good honest hard work.

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