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Senior B2B Product Marketing Professional

1 week ago

Sydney, New South Wales, Australia Canva Full time

**Role Overview:**

In this critical Senior Product Marketing Manager role, you will be responsible for delivering go-to-market strategies that drive results for our B2B solutions. Your expertise will help us understand customer needs, develop compelling messaging, and equip our sales and marketing teams with the tools they need to succeed.

**Responsibilities Include:**

  • Developing and executing end-to-end go-to-market strategies for solutions, including market segmentation, buyer personas, competitive analysis, and channel enablement plans.
  • Partnering with cross-functional teams to design and deliver impactful campaigns that drive awareness, demand generation, and pipeline growth for solutions in target markets.
  • Conducting research to deepen understanding of customer needs, industry trends, and competitive landscapes.

**We Are Looking For Someone Who:**

  • Has 5+ years of experience in product marketing or solutions marketing, preferably in a senior role.
  • Has demonstrated success in developing and executing GTM strategies for B2B SaaS products.
  • Can build strong cross-functional relationships with stakeholders and prioritize multiple projects efficiently.
  • Is eager to learn and grow every day, embracing ambiguity and new challenges.