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Data-Driven Marketing Manager

2 weeks ago

Sydney, New South Wales, Australia Kingliving Full time

Our mission at King Living is to create simple, balanced, and beautiful living spaces that adapt to our changing lives and last for generations. We believe in delivering exceptional customer experiences through data-driven marketing strategies.

We are a leader in quality Australian design, continually pushing the boundaries of what furniture can achieve. Our headquarters is located in Sydney, and we have Showrooms and manufacturing centres spanning several countries.

We are committed to innovation and collaboration, and we seek a highly skilled individual to join our team as a Marketing Technology Strategist.

The Opportunity

This role requires a strong understanding of marketing automation, analytics, and data science. You will lead the development and execution of MarTech solutions, establish robust reporting frameworks, and advance analytics capabilities to support brand objectives and growth strategy.

You will oversee data integration across platforms, maximise the value of first-party data, and enable data-driven decision-making across marketing and eCommerce.

The Role
  • Develop automated reporting dashboards to track marketing performance across digital, traditional, and omnichannel campaigns.
  • Extract, transform, and analyse data from multiple sources (e.g., CRM, web analytics, paid media, sales, and customer feedback).
  • Write complex SQL queries to extract, clean, and manipulate large datasets for in-depth marketing analysis.
  • Analyse key performance indicators (KPIs) such as ROI, customer acquisition cost (CAC), lifetime value (LTV), churn rate, and conversion metrics to identify opportunities for optimisation.
  • Build predictive machine learning models and forecasting tools to anticipate customer behaviour and campaign performance.
  • Own the MarTech stack by managing and optimising tools such as Google Analytics, CDPs, CRM systems (Marketing Cloud), and marketing automation platforms.
  • Develop automated data pipelines to streamline data ingestion and integration across marketing platforms.
  • Collaborate with developers and IT teams to develop API integrations, custom scripts, and data automation solutions.
  • Perform in-depth analysis of customer segmentation, retention trends, heatmaps, conversion rates, website drop-off points, and purchasing behaviours to inform and refine targeted marketing strategies.
  • Presents insights to senior stakeholders in clear, visual storytelling formats (dashboards, presentations, reports) to influence strategic direction.
  • Design A/B tests, multivariate experiments, and lift studies to measure marketing impact and inform future investments.
  • Provide data-backed recommendations on budget allocation, audience targeting, and creative effectiveness.
  • Transform complex data into clear, actionable insights that drive marketing, product, and business decisions.