Data-Driven Marketing Specialist

1 week ago

Sydney, New South Wales, Australia Monks Associates Inc Full time

Are you an expert in digital analytics? Do you have a passion for helping businesses drive value through data-driven decision making?

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  • We're looking for a seasoned Digital Analytics Specialist to join our team at Monks Associates Inc. As a key member of our AUNZ team and APAC data team, you will play a pivotal role in developing data strategies and driving business value for our clients.
  • With a strong background in Google Analytics, Google Tag Manager, and the Google Marketing Platform, you will help clients implement data collection and utilize data to drive value through reporting and analysis.
  • This is a fantastic opportunity for growth and development within our organization, where you can participate in innovation on projects and advance the practice of analytics and data from the forefront.
The Role

Responsibilities will include:

  • Providing subject matter expertise in Google Analytics and Google Tag Manager to clients via scheduled reports, ad-hoc reports, and oversight of tagging and analytics frameworks.
  • Developing analytics and data strategies for large brands, focusing on measurably lifting business performance.
  • Sharing data and marketing analytics expertise with clients and the Media.Monks team, acting as a thought leader for clients and participating in the growth of the Media.Monks team's knowledge.
  • Managing relationships and projects for enterprise clients.
  • Assisting clients in understanding online measurement importance and providing best practice guidelines for data strategy and technical implementations.
  • Collaborating with the data team to propel the practice forward with new initiatives and solutions.

We are looking for candidates who can wear two hats comfortably - 'business' and 'data' - with at least 2-3 years of client-facing experience with Google Analytics. Ideally, this experience is with a digital marketing consulting firm, agency, or advertiser.

Beyond Google Analytics experience, intellectual curiosity, autonomy, and proactivity are crucial qualities.

Required Skills & Experience:

  • Deep knowledge and experience using Google Analytics, Google Tag Manager, and other parts of the Google Marketing Platform.
  • Understanding of the data, adtech, and martech industry.
  • Experience managing strategic projects and/or clients.
  • Self-directed, resourceful, and critical thinking with attention-to-detail and problem-solving skills.
  • Collaboration within cross-functional teams.
  • Experience implementing and utilizing data from various digital analytics tools such as Adobe Analytics, Optimize 360, etc.
  • BI/Data analysis tools (Data Studio, Tableau, PowerBI, etc.) experience.
  • Familiarity with cloud data (GCP / BigQuery, AWS, etc) and leveraging it is a plus.

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