Personalization Specialist

1 week ago

Melbourne, Victoria, Australia beBeeCustomer Full time $94,750 - $124,900
Role Overview

This position is responsible for driving customer satisfaction and commercial impact through the execution and optimization of personalized communications across key owned channels. The role leads a team of specialists, ensuring that personalized messages are delivered accurately, on time, and in line with the company's customer engagement strategy.

Key Responsibilities
  • Coach, support, and develop team members to deliver operational excellence.
  • Foster a collaborative, high-performance culture while implementing a continuous improvement mindset across campaign execution processes.
  • Ensure strong attention to detail, a commitment to quality, and a passion for customer engagement.
  • Execute the personalization program of work across eDM, SMS, App, Web, and in-store channels.
  • Deliver communications in a timely, accurate, and personalized manner.
  • Continuously optimize processes and strategies to enhance the effectiveness of the program.
Requirements
  • Extensive experience in a similar role, specialising in personalization and campaign delivery.
  • Experience (preferred) in retail or eCommerce.
  • Demonstrated experience managing and leading a team of high performing individuals.
  • Proficiency in marketing automation tools, CRM, and customer data platforms.
  • Strong project management skills, able to prioritize and manage multiple initiatives in a fast-paced environment.
  • High level of proficiency with MS Office Suite (Excel, PowerPoint, Outlook).
  • Demonstrated ability to create, present, and communicate business insights and strategies to stakeholders.
  • Strong problem-solving and critical thinking skills, with experience in designing customer journeys and processes based on data insights.
Benefits
  • Generous discounts on products.
  • Access to lifestyle leave and volunteer leave.
  • A supportive leadership and team network.
  • Career growth and succession opportunities.
Additional Information
  • Seniority level: Not applicable.
  • Employment type: Full-time.
  • Job function: Marketing.
  • Industries: Retail.

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