Senior Digital Marketing Manager

MinterEllison is one of Australia's largest independent law and consulting firms. With a heritage of almost 200 years, we are known for our excellence, and our authentic and enduring relationships with our clients, our people and our communities.

Clients seek out MinterEllison to help them solve complex problems every day. We do this by our full-service legal offering and complementary consulting offering.

We offer opportunities to work on industry-leading mandates for top-tier clients, while being part of a high-performing and collaborative team that values excellence, diversity of thought, curiosity, and inclusion.

We value our people and empower them to achieve their ambitions - with the support, trust and autonomy to grow their careers in meaningful ways.

At MinterEllison, we're leading the way with AI and other emerging technologies, powering innovation right across our firm. You will have the opportunity to engage with AI tools we've built, and other external AI tools, to enhance efficiencies and excellence internally and with our clients.

The Role

This role spans strategy and operational accountability - Martech roadmap development for digital channels, digital engagement and marketing, insight and performance across digital channels, developing optimal user journeys to improve engagement, lead conversion, and overall business performance.

This senior role oversees a team of two direct reports, and is tailor made for a forward thinking, collaborative and progressive leader, with the curiosity and passion to develop best-in-class digital experiences.

Duties & Responsibilities

• Digital strategy and roadmap development: In partnership with senior leadership, define and drive the organisation's digital experience strategy, ensuring alignment with overall business goals.
• End-to-end digital delivery: Plan, execute, and optimise multi-channel digital marketing campaigns across paid search, display, social, email, and content marketing.
• Team workflow management: Operational management and delivery to internal stakeholders' website and digital channel requests.
• Digital development and user experience optimisation: Improve content engagement and accessibility in line with industry benchmarks and standards.
• Social media strategy to execution: Coach the Social Media Consultant and lead the social content strategy to improve brand resonance with key target audiences.
• Digital performance marketing and lead generation: Manage and optimise paid media campaigns across Google Ads, Meta, LinkedIn, and programmatic platforms.
• Lead nurturing and client journey optimisation: Design and execute automated marketing sequences, retargeting strategies, and personalised content journeys to nurture leads through the funnel.
• Search Engine Optimisation (SEO): Oversee technical SEO audits, keyword research, and content optimisation strategies to improve organic search visibility.
• Conversion Rate Optimisation (CRO): Develop and implement A/B and multivariate testing strategies to enhance website performance, landing page effectiveness, and form conversions.
• Website and digital analytics: Drive a culture of performance and continuous improvement by leveraging data visualization tools to track KPIs, user behavior, and campaign performance.
• Innovation and Martech: Continuously evaluate and implement new marketing technologies, tools, and best practices to enhance efficiency and effectiveness.
• Leadership and team management: Manage and mentor two direct reports, fostering a high-performance culture.
• Budget & ROI management: Oversee digital budgets, ensuring cost-effective allocation across paid and organic channels.

We are looking for a leader with expertise in digital marketing, Martech, and change management. The ideal candidate has:

• 10+ years digital experience – including web, social, search, digital marketing channels
• 5+ years demonstrable leadership skills and experience leading teams and reporting to/collaborating with senior business stakeholders
• Commercial acumen and an entrepreneurial mindset with analytical and strategic problem-solving skills
• Excellent communication skills, both written and verbal – capable of adapting communication to the audience, able to effectively engage and influence stakeholders
• Highly developed interpersonal and influencing skills, including the ability to build and maintain effective relationships with a diverse range of internal and external clients