
Unlock Your Potential as a Marketing Visionary
3 days ago
We're looking for a seasoned professional to lead our marketing strategy. As a Marketing Consultant at our organisation, you will be responsible for designing and executing personalized marketing communications across multiple portfolios.
You will develop and deliver integrated 1:1 marketing initiatives that drive engagement, conversion, and measurable growth in acquisition, cross-sell, retention, and win-back efforts across all channels. Leveraging data-driven insights, audience segmentation, and performance analysis, you will champion a culture of continuous improvement - optimizing campaigns and creating best-in-class customer experiences throughout our 1:1 marketing ecosystem.
About the Opportunity- Lead the design of omnichannel 1:1 marketing communication experiences, including journey design and stand-alone campaign design.
- Coordinate the delivery of omnichannel 1:1 marketing activities for multiple portfolios that deliver against marketing objectives, stakeholder needs, and divisional goals.
- Leverage data and insights to identify opportunities and implement continuous improvements to improve in-market campaigns and journeys.
- As required, support operational cadence by providing strategic insights into nominated forums.
- A tertiary qualification in Marketing, Business, or a related discipline or equivalent industry experience desirable.
- 5+ years in business-to-consumer (B2C) marketing with a strong emphasis on communications strategy, 1:1 marketing/journey design, preferably in a large matrix structured corporate environment.
- Proven ability in designing personalised, omni-channel communication journeys, and working with cross-functional teams to implement and continuously optimise journeys.
- Exceptional stakeholder relationship management skills.
- Ability to clearly articulate business challenges and direct outcomes through effective planning.
- Proven experience in leading and coordinating stakeholder groups in dynamic environments to achieve positive business outcomes.
- Strong presentation, communication, and written skills, and financial acumen.
- Highly effective project management skills.
- Understanding of agile project management tools.
- Advanced PowerPoint and Excel skills and good application of other Microsoft Office packages.
- Experience with marketing automation tools including Salesforce Marketing Cloud.
Maintaining a diverse and inclusive workplace is an important element in our continued success. We want our people to feel welcome, supported, and appreciated for who they are and what they bring to our business.
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