Data-Driven Marketing Lead

7 days ago


Sydney, New South Wales, Australia Klaviyo Inc. Full time
Data-Driven Marketing Solutions

We're seeking a seasoned Senior Digital Strategist to join our team at Klaviyo. As a key member of our client-facing team, you will partner with clients to unlock their marketing potential and drive growth through the Klaviyo platform.

  • Client Insights: Collaborate with clients to understand their business goals and develop tailored strategies to drive growth and customer engagement.
  • Marketing Expertise: Analyze client data to identify opportunities for improved customer engagement and revenue growth, leveraging the capabilities of the Klaviyo platform.
  • Customized Strategies: Develop customized marketing strategies that leverage the power of email and SMS marketing, segmentation, and personalization.
  • Campaign Performance: Implement A/B testing and data analysis to refine campaign performance and optimize results.
  • Client Relationships: Deliver exceptional client experiences through clear communication and effective relationship-building, ensuring seamless execution of strategies.
About Us

Klaviyo is a leading marketing automation platform that empowers businesses to create personalized, data-driven marketing experiences to drive growth and customer engagement.

Qualifications
  1. 7+ years of experience in email marketing, SMS marketing, owned channels, digital marketing or related fields.
  2. Bachelor's degree or commensurate experience.
  3. Demonstrated experience with Klaviyo or similar marketing automation platforms.
  4. Knowledge of Customer Data Platforms (CDPs) and their role in data-driven marketing.
  5. Proven experience in developing and executing successful data-driven marketing campaigns.
  6. Strong understanding of email and SMS marketing best practices and strategies.
  7. Strong communication and client-facing skills, with the ability to explain complex concepts to non-technical stakeholders.
  8. Analytical mindset with the ability to interpret data and provide actionable insights.
  9. Strong project management skills to oversee implementations and campaigns from start to finish.


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