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Data-Driven Marketing Expert

1 week ago

Sydney, New South Wales, Australia ING Full time

Job Summary

We're seeking a highly experienced Data-Driven Marketing Expert to lead the development and execution of full funnel, data-driven business banking marketing programs. This is a unique opportunity to leverage your expertise in financial services marketing and drive business growth through effective marketing strategies.

Key Responsibilities:

  • Develop and implement a comprehensive go-to-market strategy, including segmentation, positioning, and messaging.
  • Collaborate with internal stakeholders and agencies to create and execute marketing campaigns that drive customer engagement and maximize conversions.
  • Build and manage a high-performing business banking marketing team, identifying required skills and talent in alignment with business needs and product team's strategy.
  • Develop and optimize annual and quarterly marketing plans aligned with strategic priorities and KPIs.
  • Lead all below-the-line marketing communications to drive customer engagement and maximize conversions.
  • Partner with peers to develop cross-portfolio marketing programs to deepen customer relationships.
  • Foster a high-performing, results-driven team culture and ensure creative excellence in campaigns.
  • Collaborate with the Brand team to execute marketing campaigns and boost awareness, consideration, and conversion.
  • Lead digital test-and-learn initiatives across channels like email, social media, search, and blogs.
  • Monitor and optimize marketing programs via Tableau dashboards and share performance insights in key forums.
  • Stay informed on market, product, and competitor trends, sharing insights and best practices with stakeholders and ING Global.
  • Manage priorities and resources effectively, ensuring alignment and communication across teams.

Requirements

  • 10+ years in financial services marketing, focusing on Business Banking Product Marketing.
  • Extensive knowledge of business banking, portfolio dynamics, and propensity models.
  • Candidate must also be a self-starter with a start-up mindset to drive GTM strategy and execute hands-on with independence.
  • Proven leadership managing high-performing teams and vendors with governance expertise.
  • Experience working with customer intelligence for analytics and targeting.
  • Skilled in test-and-learn frameworks, propensity tools, and segment marketing.
  • Excellent verbal and written communication with attention to detail.
  • Proficient in customer data analysis and Microsoft Office (Excel expertise).
  • Collaborative, cross-functional mindset with a customer-focused approach.
  • Nice to have: Experience in customer marketing (e.g., subscription, loyalty, FS, Telco).

About Us

At ING, we value individuality and encourage our people to think differently, take ownership of their work, and make great things happen. We give people the freedom to get ahead, with a global network that offers plenty of scope to take your career in new directions, perhaps even ones you've never considered.