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Digital Marketing Strategist

2 months ago

Melbourne, Victoria, Australia Zone IT Solutions Full time

We are seeking a highly skilled Digital Marketing Executive to join our team at Zone IT Solutions. As a key member of our digital marketing team, you will play a crucial role in implementing and managing our digital marketing strategies, optimizing our online presence, and driving brand awareness and engagement.

Key Responsibilities:

  • Data Layer Management: Maintain and enhance the data layer to ensure accurate and consistent data collection, ensuring seamless integration with our marketing and analytics tools.
  • Tag Deployment: Deploy new marketing and analytics tags to track website traffic and user behavior, ensuring all tags are firing correctly and capturing the desired data.
  • Custom Triggers: Create custom triggers within Google Tag Manager to capture specific user interactions, events, and data points that are essential to our tracking requirements.
  • Data Quality and Efficiency: Optimize the data layer and events to improve data quality and efficiency, ensuring our marketing efforts are data-driven and effective.
  • Tag Migration: Lead the migration of client-side tags to server-side in Google Tag Manager for improved performance and security.
  • Feature Tracking: Modify the JavaScript and HTML code to enhance the existing feature tracking, ensuring accurate and reliable data collection.
  • QA and Resolution: Investigate and resolve QA discrepancy issues arising from new tag implementations, ensuring our digital marketing efforts are seamless and effective.

About Us:

Zone IT Solutions is a leading recruitment company specializing in digital, ERP, and IT services. We offer flexible, efficient, and collaborative solutions to organizations requiring IT expertise. Our agile, agnostic, and flexible approach helps clients source the IT expertise they need.

Our Values:

  • Equal Opportunities: We are an equal opportunity employer, welcoming applicants from diverse backgrounds, including Aboriginal and Torres Strait Islander peoples, people from culturally and linguistically diverse (CALD) backgrounds, and people with disabilities.
  • Collaboration: We foster a collaborative environment, working closely with our clients and candidates to deliver exceptional results.
  • Expertise: We specialize in digital, ERP, and IT services, providing expert solutions to meet our clients' needs.