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Plumber Segment Marketing Specialist

3 weeks ago

Sydney, New South Wales, Australia beBeeSegment Full time $100,000 - $140,000
Key Role: Plumber Segment Marketing Leader

We seek a skilled professional to lead our marketing efforts for the plumber segment, focusing on bringing our brands to life through strategic initiatives and campaign execution.

This is a customer-facing role that combines strategy and execution. The successful candidate will partner closely with Sales, Merchant, and Category Marketing teams to drive growth, launch innovation, and deliver standout experiences across digital, trade, and professional channels.

  • Lead the development and execution of plumber-specific category management strategies.
  • Create tailored activation plans and campaigns to engage the plumber segment.
  • Translate customer insights into actions that increase market share and brand engagement.
  • Support new product launches with plumber-focused strategies.
  • Serve as the primary marketing contact for the plumber team and key customers.
  • Develop and execute point-of-sale promotions, digital campaigns, and events.
  • Analyze campaign performance, manage budgets, and report return on investment (ROI).
  • Collaborate on content and tools for professional partners and trade groups like Master Plumbers.
  • Bring creativity and a solution-focused mindset to every project.
Responsibilities:
  • Leading category management of plumber-specific offerings.
  • Developing and executing activation plans and campaigns tailored to the plumber segment.
  • Translating customer insights into actions that increase market share and brand engagement.
  • Supporting new product launches with plumber-focused strategies.
  • Being the day-to-day marketing contact for the plumber team and key customers.
  • Planning and executing point-of-sale promotions, digital campaigns, and events.
  • Tracking campaign performance, managing budgets, and reporting ROI.
  • Collaborating on content and tools for professional partners and trade groups like Master Plumbers.
  • Bringing creativity and a solution-focused mindset to every project.