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Global Acquisition Strategist

1 week ago

Sydney, New South Wales, Australia UserTesting Full time
Job Description:

The Role

We are seeking a highly skilled Global Acquisition Strategist to join our team. In this role, you will be responsible for driving contributor acquisition and engagement strategies to scale our Contributor Network in EMEA.

You will work closely with cross-functional teams to develop region-specific messaging and campaigns, leveraging platforms such as Google, Meta, TikTok, LinkedIn, and affiliate networks. Your goal will be to drive acquisition while continuously optimizing for ROI.

  • Develop and execute data-driven contributor acquisition strategies to align with demand-side goals in EMEA.
  • Own the top-of-funnel initiatives and optimize the channel mix, leveraging platforms such as Google, Meta, TikTok, LinkedIn, and affiliate networks.
  • Plan, test, and scale paid and organic campaigns to drive acquisition while continuously optimizing for ROI.
What We're Looking For:
  • Experience: Minimum of 4+ years in growth marketing, B2C user acquisition, or within a two-sided marketplace.
  • Consumer-first mindset: A strong understanding of user needs and behaviors, focusing on delivering exceptional contributor experiences.
  • Technical expertise: Strong understanding of performance marketing strategies, including SEO, SEM, paid social, affiliate programs, and video advertising.