Marketing Strategist

2 weeks ago

Melbourne, Victoria, Australia beBeeInfluencer Full time $90,000 - $120,000
Influencer Marketing Specialist

This role is a great opportunity to take on a key position in our marketing team and drive the growth of our influencer marketing initiatives.

  • We are seeking a passionate and strategic Influencer Specialist to lead and grow our influencer marketing initiatives within our team.

As an Influencer Marketing Specialist, you will drive collaboration with nano, micro, and macro influencers across platforms to amplify our brand presence, drive consumer engagement, and deliver results-driven campaigns.

About This Role:

  • Develop and execute influencer marketing strategies aligned with brand goals.
  • Identify and engage skincare influencers across platforms including Instagram, TikTok, and YouTube.
  • Negotiate contracts, manage budgets, and oversee deliverable timelines.
  • Manage relationships with influencers and agencies, acting as the key point of contact.
  • Collaborate with social media, content, PR, and product teams to align messaging.
  • Plan and execute social campaigns and influencer activations around product launches and events.
  • Monitor, analyse, and report on influencer campaign performance (reach, engagement, conversions).
  • Stay up to date with influencer and skincare industry trends to inform future campaigns.

Your Skills and Qualifications:

  • 2+ years of experience in influencer marketing, preferably in skincare or beauty.
  • Bachelor's degree in Marketing, Communications, or related field.
  • Strong knowledge of social media platforms and content trends.
  • Excellent communication, negotiation, and relationship-building skills.
  • Proficiency in influencer platforms/tools and data-driven campaign analysis.
  • Passion for skincare and understanding of brand aesthetics.
  • Creative, detail-oriented, and able to multitask in a fast-paced environment.

What We Offer:

  • Competitive salary package and STIP program
  • Exclusive discounts on our consumer health, wellness, and beauty products
  • Free membership to 28 by Sam Wood
  • 12 weeks paid parental leave
  • Supportive and friendly team culture
  • Autonomy to drive your own success
  • Convenient head office location close to public transport, cafes, and restaurants
  • Opportunity to grow your career across all divisions within DBG Health

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