Digital Innovation Specialist
2 days ago
About Our Digital Marketing Role
We are looking for a skilled digital marketing professional to join our team.
As a key member of our team, you will play a crucial role in driving growth across our digital channels including social media, display, programmatic, SEO, SEM, email, and affiliate marketing.
You'll collaborate on impactful campaigns and content initiatives that elevate brand desirability, boost ecommerce sales, and grow market share. If you're passionate about digital innovation and want to make a tangible impact in a fast-paced environment, we'd love to hear from you.
Key Responsibilities:
- Support and execute the annual digital and ecommerce marketing strategy, setting performance targets aligned with business goals
- Lead planning and implementation of digital marketing activities across Paid Media, SEO, SEM, EDM/CRM, and affiliate channels
- Manage the Digital Marketing and CRM calendar, ensuring timely execution of campaigns and alignment with broader marketing initiatives
- Coordinate external marketing efforts, including marketplaces, affiliates, and agency partnerships to maximize reach and ROI
- Project manage B2C campaigns, overseeing content creation, asset delivery, and cross-functional collaboration with internal teams and agencies
- Utilize data and analytics to identify performance improvement opportunities and produce regular reports on campaign effectiveness
- Drive organic social media strategy for Hard Yakka and KingGee, including content planning, posting, and performance tracking
- Create and manage on-brand content for websites, social media, EDMs, and blogs, ensuring consistency and engagement
- Support and influencer initiatives, collaborating with internal stakeholders to amplify brand presence and reach
Requirements:
- 3+ years of experience in digital marketing, with a strong focus on paid media and performance marketing
- Hands-on experience planning, managing and optimising paid media campaigns across Google Ads, Meta Ads Manager, and/or other digital platforms.
- Proficient in Google Analytics and comfortable analysing campaign data to inform optimisations
- Proven ability to translate campaign data into actionable insights and clearly communicate results to stakeholders
- Strong project management and stakeholder coordination skills, with experience working across internal teams and external agencies
- A creative and strategic mindset, with the ability to brief and evaluate content that drives brand engagement and conversion
What We Offer:
- A competitive salary packageand suite of benefits and perks
- A flexible working environment, allowing for work from home day/s each week
- A tailored careeranddevelopmentplan, plus reward and recognition programs
- Ourrewardprogram, Thrive, with activities designed to support the Financial Wellness of our team
-
Senior Digital Marketing Specialist
2 weeks ago
Melbourne, Victoria, Australia Just Digital People Full timeGet AI-powered advice on this job and more exclusive features.This range is provided by Just Digital People. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay range$90,000.00/yr - $100,000.00/yrDirect message the job poster from Just Digital PeopleRecruitment Consultant at Just Digital PeopleJDP...
-
Melbourne, Victoria, Australia Digital Preservation Coalition Full timeVacancy for Senior Digital Preservation Specialist at State Library Victoria1 November 2022 Melbourne VPS 5.2 salary between $114,830 - $125,735 + 10.5% superannuation Full-Time About the opportunity The Digital Preservation Specialist supports the creation of policies and an overarching framework for digital preservation at the Library.The role will support...
-
Melbourne, Victoria, Australia Digital Preservation Coalition Full timeVacancy for Senior Digital Preservation Specialist at State Library Victoria1 November 2022MelbourneVPS 5.2 salary between $114,830 - $125,735 + 10.5% superannuationFull-TimeAbout the opportunityThe Digital Preservation Specialist supports the creation of policies and an overarching framework for digital preservation at the Library. The role will support the...
-
Melbourne, Victoria, Australia Digital Preservation Coalition Full time- Vacancy for Specialist, Library Systems and Digital Preservation at State Library VictoriaVacancy for Specialist, Library Systems and Digital Preservation at State Library Victoria30 August 2023Melbourne, Australia$91,418 - $103,725Full-TimeThe Specialist, Library Systems and Digital Preservation works within a team setting to help implement and maintain...
-
Melbourne, Victoria, Australia Digital Preservation Coalition Full timeVacancy for Specialist, Library Systems and Digital Preservation at State Library VictoriaVacancy for Specialist, Library Systems and Digital Preservation at State Library Victoria30 August 2023Melbourne, Australia$91,418 - $103,725Full-TimeThe Specialist, Library Systems and Digital Preservation works within a team setting to help implement and maintain...
-
Melbourne, Victoria, Australia Digital Preservation Coalition Full timeVacancy for Library Technologies and Digital Platforms Innovator at Monash UniversityVacancy for Library Technologies and Digital Platforms Innovator at Monash University21 November 2021Clayton Campus$102,120 - $112,722 pa HEW Level 08Full-TimeBring your experience to deliver innovative services via the Library's core digital platforms. You will lead a team...
-
Melbourne, Victoria, Australia Digital Preservation Coalition Full timeVacancy for Library Technologies and Digital Platforms Innovator at Monash UniversityVacancy for Library Technologies and Digital Platforms Innovator at Monash University21 November 2021Clayton Campus$102,120 - $112,722 pa HEW Level 08Full-TimeBring your experience to deliver innovative services via the Library's core digital platforms. You will lead a team...
-
Melbourne, Victoria, Australia Digital Preservation Coalition Full timeVacancy for Specialist, Library Systems and Digital Preservation at the State Library of Victoria19 July 2021Melbourne$85,279 - $96,759Full-TimeState Library Victoria is the State's premier reference and research library, the hub of state-wide information and communication network, and a gateway to the world's information. The State Library is Australia's...
-
Melbourne, Victoria, Australia Digital Preservation Coalition Full timeVacancy for Specialist, Library Systems and Digital Preservation at the State Library of Victoria19 July 2021Melbourne$85,279 - $96,759Full-TimeState Library Victoria is the State's premier reference and research library, the hub of state-wide information and communication network, and a gateway to the world's information. The State Library is Australia's...
-
Melbourne, Victoria, Australia Digital Preservation Coalition Full timeVacancy for Digital Records Technical Specialist at Public Record Office Victoria (PROV)13 September 2021North Melbourne$88,955 - $100,930Full-TimeAbout PROVPublic Record Office Victoria (PROV) is the archives of the State Government of Victoria. We hold around 100kms of records dating from the 1830s to the present day.Our collection includes records of...
