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Performance Marketing Lead
1 week ago
We are seeking a Paid Search Specialist to drive customer acquisition, improve brand visibility, and maximise return on ad spend (ROAS) through our paid search campaigns. This role involves managing complex campaigns, identifying growth opportunities, and refining strategies to deliver outstanding results. As a member of our team, you'll collaborate closely with cross-functional teams to align search efforts with broader marketing goals.
Responsibilities
- Develop and execute global paid search strategies, managing campaigns across multiple search platforms.
- Conduct detailed keyword research and audience segmentation to identify high-performing opportunities.
- Create compelling ad copy and optimise landing pages to improve conversion rates.
- Manage budgets, bid strategies, and targeting settings to maximise campaign performance.
Requirements
This role requires a Bachelor's degree in Marketing, Business, or a related field, along with 5+ years of experience in paid search. You should have expertise in platforms like Google Ads, Microsoft Advertising, and GA4, as well as strong analytical skills and experience using tools like Looker Studio for performance reporting.
