Senior Digital Marketing Specialist

2 days ago

Sydney, New South Wales, Australia beBeeCampaign Full time $103,361 - $143,691
Job Title: Campaign Manager

About This Role:

We are seeking a highly skilled Campaign Manager to lead our cross-channel campaign execution. As a key member of our team, you will be responsible for establishing and maintaining campaign governance frameworks, configuring and managing Adobe Journey Optimizer campaigns, and collaborating with product owners to translate strategic goals into actionable campaign requirements.

Your Key Responsibilities Will Include:

  • Establishing and maintaining campaign governance frameworks across the Customer Office, including SLAs, QA checklists, and briefing templates.
  • Configuring and managing Adobe Journey Optimizer campaigns, journeys, and triggers across multiple channels (email, SMS, web, app etc).
  • Collaborating with product owners to translate strategic goals into actionable campaign requirements and backlog items.
  • Supporting journey orchestration and segmentation using AJO and Adobe Experience Platform (AEP), ensuring alignment with data and audience strategies.
  • Enabling campaign teams by documenting and promoting best practices for personalisation, targeting, and real-time messaging.
  • Conducting A/B and multivariate testing, monitoring performance, and providing insights using Customer Journey Analytics.

You Will Need:

  • Deep experience in marketing technology, digital campaign delivery, or customer journey orchestration.
  • Hands-on expertise with Adobe Experience Cloud tools (Adobe Journey Optimizer, Adobe Experience Platform, Customer Journey Analytics, Real Time-CDP, Adobe Target, and Adobe Analytics) with a strong grasp of omni-channel orchestration and segmentation deployment.
  • Proven ability to configure and optimise journeys, triggers, and personalisation strategies across digital channels.
  • Solid understanding of customer data platforms, unified profiles, and behavioural targeting.
  • Experience in Agile environments, working within cross-functional squads to deliver iterative improvements.

Benefits:

This is an exciting opportunity to join our dynamic team and contribute to our mission of delivering exceptional customer experiences. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.

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