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Senior Manager, Global Digital Consumer Marketing Strategist
2 months ago
We're building the future of healthcare and looking for talented individuals who want to create innovative digital experiences. As a Senior Manager, Global Digital Consumer Marketing, you'll play a key role in defining how to bring new consumer digital products, features, or services to market in a best-in-class manner.
OverviewYou'll be responsible for performing market analysis and research to deeply understand our potential users, strategizing pricing, placement, and promotion of the product, developing go-to-market playbooks and planning, as well as conducting lifecycle measurement and value evolution.
Key Responsibilities- Conduct market analysis and research to identify market trends, customer needs, and competitive landscape.
- Develop pricing strategies that maximize product profitability while remaining competitive in the market.
- Develop comprehensive go-to-market plans that outline product positioning, target audience, messaging, and distribution channels.
- Monitor product performance throughout its lifecycle, analyzing key metrics and identifying areas for improvement.
- Foster alignment between product, marketing, and revenue teams to ensure a cohesive approach to product marketing.
- Collaborate with product managers, audience marketers, sales teams, and customer support to gather insights and feedback for product development.
- Utilize project management skills to prioritize tasks, set timelines, and allocate resources effectively.
- Make data-driven decisions based on market research, customer insights, and business goals.
- Impact at Scale: Your work will touch millions of lives, empowering better health on a global level.
- Cutting Edge Culture: We embrace experimentation, agile development, and push the boundaries of digital.
- Collaborative Community: Join a team of passionate, brilliant minds dedicated to changing the world.
- Valued and Rewarded: We offer a generous compensation package, great flexibility, and travel to cool locations as part of this role.
We offer a comprehensive benefits package, including comprehensive medical, vision, dental, and life insurance, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance.
Employees accrue three weeks Paid Time Off (PTO) in their first year of employment, receive 11 paid holidays plus 3 floating days and are eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave when welcoming new family members.
This role is eligible to receive an annual cash bonus payment based on company, business unit, and/or individual performance.
Base Pay Range for this position: $140,000 - $220,000
