Programmatic Digital Campaign Specialist

2 weeks ago

Sydney, New South Wales, Australia beBeeAdOperations Full time $90,000 - $120,000
Job Title: Programmatic Ad Operations Specialist

GumGum is a contextual-first, global digital advertising platform that uses advanced AI technology to serve captivating creative ads that drive consumer attention without the use of personal data.

About the Role

This position is part of our Ad Operations team, whose primary responsibilities include managing, optimizing, and analyzing Programmatic and Direct campaigns throughout our platform.

We are seeking an enthusiastic, confident, and flexible team player with a strong analytical and creative mindset who thrives in a fast-paced and dynamic environment.

  • Campaign Management: Setup and drive the technical setup of Direct and Programmatic campaigns. QA, Monitor, and Optimize campaigns to ensure highest possible outcomes while ensuring campaign delivery.
  • Liaison between buyer and third-party vendors to activate and measure successful campaigns.
  • Consult with team members to ensure success of all campaigns and client satisfaction.
  • Effectively use GumGum data products such as AIP and Verity and various other data/tracking/monitoring tools to ensure campaign success.
Required Skills and Qualifications

To be successful in this role, you will need:

  • Bachelor's degree in a related field such as Advertising, Marketing, Business, or relevant discipline.
  • 2+ years of relevant experience trafficking, optimizing, and pacing digital advertising campaigns.
  • Familiarity with ad serving systems (DCM), project management tools, data management platforms (DMPs), demand side platforms (DSPs), and research study vendors.
  • Understanding of digital media and advertising principles (marketing funnel, media rate types, programmatic media, etc).
Benefits

We offer a range of benefits including:

  • A competitive salary package.
  • A flexible work environment with remote work options.
  • Ongoing training and development opportunities.
Others

We are committed to building a diverse and inclusive workforce where everyone can bring their authentic selves to work.

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