Digital Marketing Campaign Lead
3 weeks ago
We are dedicated to crafting premium caravans that inspire Australians to explore the great outdoors and experience the thrill of the open road. Our passionate, adventure-loving team is driven by a commitment to excellence, and we're seeking a Digital Marketing Campaign Lead who shares our enthusiasm for the caravan lifestyle.
Estimated Salary: $70,000 - $90,000 per annumJob Description:As our Digital Marketing Campaign Lead, you will be responsible for developing and executing engaging online campaigns that drive brand awareness, website traffic, and lead generation. Your role will involve creating and curating high-quality content, managing social media platforms, and collaborating closely with our sales team to turn online interest into sales.
Key Responsibilities:- Content Creation: Develop and implement a content strategy that showcases our caravan lifestyle and products, including blog posts, social media updates, email newsletters, and other digital assets.
- Social Media Management: Manage our social media presence across Facebook, Instagram, LinkedIn, and Google My Business, ensuring consistency and accuracy in branding and messaging.
- Lead Generation: Identify and qualify leads through social interactions, guiding potential customers from interest to engagement and passing on qualified leads to our sales team.
- Analytics and Reporting: Track and analyze social media metrics to boost engagement, reach, and follower growth, contributing data-driven insights to enhance our marketing strategy continually.
- Campaign Management: Plan and execute the marketing calendar, manage budget allocation, and report on activities monthly to optimize performance against brand KPIs.
- Digital Marketing Experience: Proven experience in digital marketing, community management, or a related role.
- Outdoor Adventure Enthusiasm: Passion for outdoor adventures and the caravan lifestyle—a plus.
- Content Creation Skills: Exceptional writing skills with an engaging, friendly tone that attracts followers.
- Strategic Thinking: Creativity and strategic thinking with solid analytical, organizational, and communication skills.
- Familiarity with Social Media Tools: Familiarity with social media tools like Sprout Social.
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