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Head of Brand and Marketing

1 week ago

Sydney, New South Wales, Australia iknowho Full time

iKnowwho is seeking a highly skilled marketing professional to lead our marketing efforts. As Head of Marketing, you will be responsible for developing and implementing strategic marketing plans that align with national and state-specific objectives.

About the Job

The successful candidate will have extensive B2C marketing experience, particularly in a fast-paced, retail marketing or BTL context. You will also have a strong understanding of strategic marketing theory and customer engagement principles.

Key Responsibilities:

  1. Develop and implement strategic marketing plans that align with national and state-specific objectives.
  2. Oversee Local Area Marketing initiatives, ensuring effective community engagement and foot-traffic across on-the-ground activations.
  3. Utilise proven retail marketing strategies to identify opportunities for growth and improvement across each state-based program.
  4. Manage the national marketing budget, ensuring efficient allocation of resources to maximise ROI.
  5. Build and maintain strong relationships with key stakeholders across the wider business.
  6. Monitor and report on marketing performance, leveraging data-driven insights to refine strategies.
  7. Foster a collaborative and innovative team culture, mentoring and inspiring a high performing national marketing team.
  8. Act as an influential member of the Leadership Team, contributing to broader business objectives.

You'll Require:

  1. Extensive B2C marketing experience (12+ years), particularly in a fast-paced, retail marketing or BTL context.
  2. Strong understanding of strategic marketing theory & customer engagement principles.
  3. Proven experience in 360-degree campaign execution, from strategy to in-market rollout across all consumer touch-points (digital - paid/owned/earned, print, CRM, social, content, PR, LAM activations/events).
  4. Strong presentation and influencing skills, the ability to manage both up & down effectively.
  5. Analytical capabilities - driving market research and extracting insights, taking a test & learn approach to inform future opportunities.
  6. Ability to drive cross-cultural marketing narratives that resonate with various audiences.

Employment Details:

  • Hybrid: Sydney HQ 3:2 Onsite / Remote
  • Salary: Up to $180k + super (non-neg) + potential performance bonus.