Head of Brand

3 weeks ago

Sydney, New South Wales, Australia Cuscal Limited Full time

For a winning team that is evolving. Forward with Cuscal.

At Cuscal, you'll find a strong, successful company that's reimagining the future. And our team is right there at the heart of it all. Here, you'll deliver or support interesting, ground-breaking projects that have real impact - on Australia's financial services sector and the millions of customers it serves. You'll innovate alongside skilled, smart, connected teams. And you'll build an impressive, fulfilling career that continues to grow. As the largest independent payment solution providers, we've set the standard for over 50 years. Now, we're preparing to pioneer the next 50.

We are looking for a Head of Brand & Marketing to join our dynamic, fast-paced, ASX listed organisation

What is this role about?

The Head of Brand & Marketing will lead a dynamic team, delivering the full suite of brand, marketing, campaign and comms capabilities required to ensure Cuscal's brand awareness and customer growth in Australia.

Here's more of what you'll work on:

  • As a key member of the Client Growth & Strategy Senior Leadership Team, contribute to the growth of Cuscal through organic and inorganic opportunities.
  • Deliver and execute marketing strategies and campaigns that build brand cut-through and awareness for Cuscal and our capabilities, products and solutions in our targeted segments.
  • Leverage client and business data to support insights and decision-making both within the Brand & Marketing function and within the Client, Growth & Strategy division.
  • Own and deliver the Voice of Customer program for the organisation, reporting the key Composite Client Satisfaction Index and associated insights to the Executive Leadership Team and Board on an annual basis.
  • Develop metrics, targets and dashboards for monitoring brand and reputation health, performance and progress.
  • Deepen client engagement across all product areas to enable revenue growth.
  • Develop and roll out communications strategies (product, corporate and client) that are tightly aligned to Cuscal's 5-year strategy.
  • Execute the launch of new products and solutions alongside the Domain Leads to educate current and potential clients and enable the achievement of business goals and growth targets.

What can you bring?

Essential:

  • 10+ years of marketing leadership experience including brand strategy, design and communications
  • Proven ability to deliver on a competitive marketing strategy for a diverse product mix
  • Strong analytical skills and the ability to identify opportunities from data
  • Experience across the full customer funnel from driving new sales through to customer establishment
  • Experience in B2B and/or B2B2C marketing
  • Strong digital marketing experience
  • Excellent communication: verbal and written

Although not required, any experience or knowledge in the following would be highly desirable:

  • Experience within financial services or payments industry

What's it like to work here?

As well as good pay and a great culture, we back our employees by helping them work towards industry-recognised qualifications, using online learning, training modules and career planning tools for you to grow with us. We are committed to providing a diverse and inclusive workplace where the very best talent in Australia chooses to work.

We support our colleagues with flexible work arrangements through our hybrid model whilst also offering a wide range of financial, lifestyle, health & wellbeing benefits.

How do you Apply?

Start here. Just click on the APPLY button.

If you think this role is the right fit for you, we invite you to apply. Let's explore who you are and what drives you. We'd love to share our vision for the future of payments sector. Please note candidate screening and interviews may be conducted prior to the closing date of the job advert.

Cuscal does not accept unsolicited resumes from recruitment agencies and search firms. Please do not email or send unsolicited resumes to any Cuscal employee, location or address.

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