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Google Analytics Specialist

2 months ago

Docklands, Victoria, Australia Harris Scarfe Full time
About the Role

We are seeking a highly skilled Google Analytics and Tag Manager Specialist to join our team at Harris Scarfe. As a key member of our digital performance team, you will be responsible for managing and optimizing our Google Analytics and Tag Manager setup to ensure accurate data collection and reporting.

Key Responsibilities
  • Configure and maintain Google Analytics for accurate data collection and reporting
  • Implement and manage Google Tag Manager, deploying tracking codes and collaborating with developers
  • Analyze web analytics data, generate reports, and provide actionable recommendations to improve digital performance
  • Develop and implement tracking, attribution, and optimization strategies to drive website performance
  • Ensure compliance with data privacy regulations, manage consent, and maintain data security
  • Collaborate with cross-functional teams, manage the Google reseller partnership, and foster a data-driven culture
About You

We are looking for a highly experienced professional with a strong background in Google Analytics and Tag Manager. You will have a deep understanding of setup and management, as well as strong analytical skills to transform raw data into actionable recommendations for business growth.

You will also have a solid understanding of HTML, CSS, and JavaScript for troubleshooting and custom tag implementation, as well as knowledge of digital marketing concepts, multi-channel attribution, and data privacy regulations.

Excellent communication, teamwork, and project management skills are essential to deliver results in a fast-paced environment.

What We Offer

We pride ourselves on providing our team members with incredible career growth and opportunities. As a member of our team, you will have access to:

  • Exposure to key senior stakeholders and opportunities across one of Australia's largest private businesses
  • Hybrid role with career progression, personal development, and mentoring
  • A culture that rewards initiative and creativity
  • Benefits, including discounts across all brands, EAP, gym membership discounts, and more

We are an equal opportunities employer and welcome applications from diverse candidates.