Senior Automotive Content Strategist
3 days ago
Job Summary
We are seeking an experienced Senior Automotive Content Strategist to lead a high-performing content team. This role involves championing editorial innovation, using audience insights to drive content, and overseeing the production of high-quality written, photographic, video, and social media content for new and used cars.
About the Role
The ideal candidate will have extensive experience in automotive journalism with a strong portfolio and a deep knowledge of the automotive industry. They will be responsible for leading and managing the content team, driving content ideation, prioritisation, and performance optimisation using audience insights and engagement data.
Key Responsibilities
Develop and implement a comprehensive content strategy to drive business growth and engagement.Lead and manage a high-performing content team to deliver accurate, engaging, and actionable content.Collaborate with cross-functional teams to integrate content with marketing and product strategies.Monitor and report on content performance using analytics tools.Stay up-to-date with emerging trends and technologies in the automotive industry.Requirements
To be successful in this role you will have:
- A tertiary qualification in journalism, communications, or a related field.
- Extensive experience in automotive journalism with a strong portfolio.
- Deep knowledge of the automotive industry.
- Exceptional written and verbal communication skills.
- Strong understanding of SEO best practices.
- A proven track record of leading and mentoring high-performing editorial teams.
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