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Digital Media Consultant

1 week ago

Sydney, New South Wales, Australia The Trade Desk Full time

The Trade Desk is a pioneer in revolutionizing the way global brands and their agencies advertise to audiences worldwide. By leveraging a cutting-edge media buying platform, we enable brands to deliver a more insightful and relevant ad experience for consumers. Our team values diversity and fosters inclusive spaces where everyone can bring their authentic selves to work.

What We Do:

We collaborate with Account Management and Business Development teams to provide strategic recommendations for client retention and growth. As a Trading Specialist, you will be responsible for providing detailed performance and pacing recommendations, as well as serving as a platform expert who can educate clients on platform nuances and actively navigate the platform.

Key Responsibilities:
  1. Work closely with Account Management and Business Development colleagues to drive advertiser performance and account growth.
  2. Troubleshoot campaign setup and performance issues across multiple channels, including Display, Online Video, and Connected TV.
  3. Contribute feedback to Product Managers to ideate on platform and product improvements.
  4. Analyze large datasets using Excel and advanced analytics tools like Tableau or Power BI to create actionable insights.
  5. Present data and insights to client stakeholders effectively.
  6. Build strong relationships with agency and brand direct stakeholders to drive business and meet client needs.
  7. Collaborate with agency traders and planners to set up campaigns and provide optimization recommendations.