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Digital Marketing Strategist
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We are seeking a highly skilled Digital Marketing Strategist to join our team at NetStripes | Digital - AI & Marketing for Results. As a Performance Advertising Specialist, you will be responsible for developing and executing high-performance ad campaigns on Google Ads and Meta Ads.
The ideal candidate is results-oriented, data-driven, and has a proven track record of managing successful lead generation or eCommerce campaigns across both platforms. You will work closely with our team to plan, launch, and manage campaigns that drive business growth and revenue.
Key Responsibilities:
- Plan, launch, and manage high-performance ad campaigns on Google (Search, Display, YouTube) and Meta (Facebook/Instagram)
- Develop and manage campaign strategies across the marketing funnel (TOFU, MOFU, BOFU)
- Conduct keyword research, competitor analysis, and audience targeting
- Write ad copy and coordinate creatives with internal or external design teams
- Track performance metrics such as CTR, CPA, ROAS, and Conversion Rate
- Manage budgets, bids, A/B tests, and optimise campaigns for performance and efficiency
- Use tools like GA4, Google Tag Manager, Meta Business Suite, and Looker Studio for analysis and reporting
- Stay up to date on platform updates and algorithm changes
- Deliver weekly and monthly campaign reports with actionable insights
