Search Engine Optimization Specialist

2 months ago


Brisbane, Queensland, Australia Culture Kings Full time

Culture Kings is seeking a highly skilled Search Engine Optimization Specialist to drive the growth of our e-commerce stores across Australia, New Zealand, and the United States.

The ideal candidate will have a proven track record in managing successful SEO strategies for e-commerce businesses, leveraging expertise in organic search optimization to enhance our online visibility, increase traffic, and improve search engine rankings.

Key Responsibilities:

  • Develop, implement, and manage comprehensive SEO strategies to improve search engine rankings and drive organic traffic that ultimately leads to sales and profit growth.
  • Conduct regular SEO audits to identify opportunities for improvement.
  • Analyze keyword trends and competitor strategies to refine and optimize content.
  • Optimize website content, meta tags, images, and URLs to improve search visibility.
  • Ensure all on-page elements follow SEO best practices and are aligned with the latest algorithms.
  • Collaborate with content creators to develop SEO-friendly content that aligns with business goals.
  • Address technical SEO issues such as site speed, mobile responsiveness, and crawlability.
  • Implement structured data, schema markup, and other technical enhancements.
  • Monitor and manage the website's backlink profile to ensure quality and relevance.
  • Utilize SEO tools to track, report, and analyze website performance and search engine rankings.
  • Provide regular performance reports and actionable insights to stakeholders.
  • Optimize for local search results, particularly for store locations in Australia, New Zealand, and the United States.
  • Stay current with the latest SEO trends, algorithm updates, and best practices.

Requirements:

  • At least 5 years of hands-on experience in an SEO role with a focus on large e-commerce brands.
  • Preferred experience using Shopify CMS.
  • Expert knowledge of Google's product suite and other relevant tools.
  • High proficiency with Excel and/or Google Sheets.
  • Ability to influence, educate, and bring together various departments to drive strategic SEO initiatives.
  • Proven track record of executing successful technical, on-page content, and off-page initiatives.


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