Search Engine Optimization Specialist
1 month ago
Culture Kings is seeking a highly skilled Search Engine Optimization Specialist to drive the growth of our e-commerce stores across Australia, New Zealand, and the United States.
The ideal candidate will have a proven track record in managing successful SEO strategies for e-commerce businesses, leveraging expertise in organic search optimization to enhance our online visibility, increase traffic, and improve search engine rankings.
Key Responsibilities:
- Develop, implement, and manage comprehensive SEO strategies to improve search engine rankings and drive organic traffic that ultimately leads to sales and profit growth.
- Conduct regular SEO audits to identify opportunities for improvement.
- Analyze keyword trends and competitor strategies to refine and optimize content.
- Optimize website content, meta tags, images, and URLs to improve search visibility.
- Ensure all on-page elements follow SEO best practices and are aligned with the latest algorithms.
- Collaborate with content creators to develop SEO-friendly content that aligns with business goals.
- Address technical SEO issues such as site speed, mobile responsiveness, and crawlability.
- Implement structured data, schema markup, and other technical enhancements.
- Monitor and manage the website's backlink profile to ensure quality and relevance.
- Utilize SEO tools to track, report, and analyze website performance and search engine rankings.
- Provide regular performance reports and actionable insights to stakeholders.
- Optimize for local search results, particularly for store locations in Australia, New Zealand, and the United States.
- Stay current with the latest SEO trends, algorithm updates, and best practices.
Requirements:
- At least 5 years of hands-on experience in an SEO role with a focus on large e-commerce brands.
- Preferred experience using Shopify CMS.
- Expert knowledge of Google's product suite and other relevant tools.
- High proficiency with Excel and/or Google Sheets.
- Ability to influence, educate, and bring together various departments to drive strategic SEO initiatives.
- Proven track record of executing successful technical, on-page content, and off-page initiatives.
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Brisbane, Queensland, Australia Culture Kings Full timeCulture Kings - SEO SpecialistDrive the growth of our e-commerce stores across Australia, New Zealand, and the United States by leveraging expertise in organic search optimization to enhance our online visibility, increase traffic, and improve search engine rankings.Key Responsibilities:Develop, implement, and manage comprehensive SEO strategies to improve...
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