Senior Marketing Manager, Strategy

2 weeks ago

Sydney, New South Wales, Australia Commonwealth Bank Full time

About the Role

The Senior Marketing Manager, Strategy will play a key role in driving business growth and customer acquisition for the Consumer Finance portfolio at Commonwealth Bank.

Key Responsibilities

  • Develop and execute a comprehensive marketing strategy to deliver business and customer goals, with a focus on customer acquisition and retention.
  • Lead the development and execution of acquisition marketing strategies to support customer and channel objectives, segmenting target audiences and partnering with other marketing teams to integrate into relevant product and customer strategies.
  • Oversee Marketing Managers who will work in cross-functional agile teams with core partners to develop go-to-market plans that meet business and customer objectives.
  • Lead holistic reporting for acquisition marketing activity, including results on business objectives, key learnings, and next steps.
  • Actively lead and mentor a team of strategic marketing managers to ensure the development of efficient, timely, and effective communications that ladder up to the strategy and business objectives.

Requirements

  • Deep knowledge and experience in consumer financial services as a product manager, marketer, or customer-obsessed all-rounder in a start-up environment; credit cards is a plus.
  • Highly strategic with experience designing customer value propositions that are simple, cohesive, and can be used to develop compelling go-to-market strategies.
  • Experience in executing both above-the-line and below-the-line channels, adapting the marketing strategy to relevant channels, and communicating the effectiveness of marketing initiatives.
  • Strong leadership and planning capabilities and experience working as a 2IC.
  • Insight-driven with the ability to use data to tell stories, influence decision-making, and develop marketing initiatives that connect to business opportunities and challenges.
  • Strong stakeholder management skills with all elements of the value chain, including product, data, and analytics, digital.
  • Strong business acumen and understanding of ROI/ROMI and campaign metrics.
  • Creative thinker with a problem-solving/growth mindset.

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