Brand Strategy Director

2 weeks ago

Melbourne, Victoria, Australia beBeeLeadership Full time $120,000 - $180,000
Lead FMCG Brand Strategist

Shape brand direction, influence business strategy, and drive growth in a fast-paced environment.

  • Develop and execute strategies that build consumer preference and drive business outcomes.
  • Lead media planning and budget management to optimise ROI and brand awareness.
  • Own the digital strategy across social, retail media, and online platforms.
  • Drive packaging design, ensuring strong shelf impact and alignment to brand architecture.

Key responsibilities include:

  • Strategic leadership of cross-functional teams.
  • Development and execution of brand strategies.
  • Media planning and budget management.
  • Digital strategy development.
  • Packaging design and development.

Requirements include:

  • 5+ years' experience in FMCG or related industry.
  • Proven expertise in brand architecture, media management, digital strategy, and packaging.
  • Strong stakeholder management and influencing skills across senior levels.
  • Strategic mindset with ability to translate consumer insights into actionable plans.
  • Excellent communication, leadership, and project management capability.

Join a collaborative, growth-focused culture with strong cross-functional support.

Opportunity to drive innovation and leave a lasting brand legacy.

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