Executive Brand Strategist

2 weeks ago

Sydney, New South Wales, Australia beBeeBrand Full time $114,000 - $148,000

About This Position

We are looking for a skilled Brand Manager to lead the strategic and operational direction of our brand portfolio, driving growth through innovation and impactful media campaigns.

  • Develop and execute short- and long-term brand strategies to drive growth and market share across regions.
  • Utilise market research and consumer insights to inform actionable and effective marketing plans.
  • Create 3-5 year innovation masterplans by aligning global pipelines with local R&D to unlock category and brand growth.
  • Manage end-to-end innovation and new product development processes in collaboration with cross-functional teams, using consumer insights to guide key decisions.
  • Plan and deliver impactful ATL and BTL campaigns to maximise brand investment and achieve strategic objectives.
  • Oversee brand P&L and ensure efficient use of marketing budgets in line with KPIs and internal processes.
  • Conduct in-depth analysis of brand performance, market trends, and competition to guide prioritisation and strategic actions.
  • Build strong partnerships with internal teams, agencies, suppliers, and retailers to ensure seamless execution and alignment.
About You

We require:

  • A Bachelor's degree in Marketing, Business, or a related field with minimum 2+ years of experience in brand management.
  • A proven track record in driving brand growth through successful product launches and consumer-centric initiatives.
  • Strong project management, planning, and organisational skills, with experience managing budgets and P&L.
  • Excellent stakeholder management, communication, and presentation skills.
  • Team-oriented with strong interpersonal and leadership capabilities.

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