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Campaign Manager
2 months ago
About blueAPACHE
blueAPACHE is a leading Australian-owned Managed Service Provider, recognized for its excellence in delivering innovative solutions to mid-market businesses.
We pride ourselves on being a great place to work, with a vibrant culture, clear vision, and strong leadership. Our core values of employee and customer experience drive our organization, and we are committed to building a diverse and inclusive workplace where individual talents and differences are valued.
Our Marketing Team
The Marketing Team plays a crucial role in promoting the blueAPACHE brand, driving impactful initiatives to elevate brand awareness, support customer experience, enhance retention, and create new opportunities. We curate a dynamic calendar of activities designed to engage our audience and propel our brand forward.
Job Summary
We are seeking an exceptional Campaign Manager to join our high-performing Marketing Team. The successful candidate will be responsible for developing and executing end-to-end targeted marketing campaigns across various channels to achieve business objectives.
Key Responsibilities
- Develop and execute end-to-end targeted marketing campaigns across various channels to achieve business objectives.
- Collaborate with cross-functional teams to ensure seamless campaign implementation.
- Continuously monitor and analyze campaign performance metrics, making data-driven recommendations for optimization.
- Implement A/B testing and other strategies to enhance campaign effectiveness.
- Manage marketing automation tools to optimize campaign effectiveness, leveraging both toolsets and agency support.
- Collaborate with the marketing team to craft and execute demand generation campaigns.
- Contribute ideas and strategies to optimize campaign effectiveness and drive lead generation.
- Assist in crafting compelling and effective copy for various marketing materials as needed.
- Manage relationships with key vendors to access marketing development funds (MDF).
- Work closely with vendors to co-create and execute joint marketing initiatives.
- Develop and manage campaign budgets, ensuring efficient allocation of resources to maximize returns.
- Prepare and present regular reports on campaign performance, providing insights and recommendations for improvement.
Requirements
- Bachelor's degree in marketing, Business, or a related field.
- Minimum 2 years of experience in campaign management or related roles within the ICT industry.
- Proven track record of successfully executing marketing campaigns and achieving measurable results.
- Strong project management skills with the ability to handle multiple campaigns simultaneously in a fast-paced environment.
- Proficiency in marketing automation tools, specifically HubSpot, and analytics platforms.
- Excellent communication and interpersonal skills, capable of juggling multiple tasks and priorities.
- Familiarity with vendor management and marketing development funds.
- Creative thinker with a data-driven mindset.
- Previous experience with an IT&T System Integrator, Managed Service Provider, or similar organization.
Benefits
blueAPACHE offers a dynamic and supportive work environment, with opportunities for career growth and development. We provide a range of benefits, including:
- Flexibility to work in a hybrid model, with four days in the office to ensure collaboration with internal teams and external vendors.
- Regular social events and an awesome culture – work with a team of experts in their field.
- Health Insurance discount with Medibank.
- Discounts on 1000's of products.
- Novated leasing available for all employees.
- Employee Assistance Program from The Mind Room.
- Ongoing training and development, including paid certifications.
- Quality hardware and laptop provided.
- Employee referral programs – once you are in and you are loving it, you can refer a friend and get paid for it