Head of Shopping Content

2 weeks ago

Sydney, New South Wales, Australia BAUER MEDIA Full time
About the Role

We are seeking a highly skilled and experienced Head of Shopping Content to lead our shopping content strategy and drive revenue growth through affiliate content.

The successful candidate will be responsible for creating, implementing, and optimizing the shopping content strategy across our digital platforms, working closely with the shopping team and vertical content digital teams to ensure high-quality content is created to achieve our content commerce budget.

As a senior leader, you will be responsible for leveraging data and insights to identify revenue-driving content opportunities across digital platforms, delegating, assigning, optimizing, and amplifying highest-earning content across our broad portfolio of digital products.

You will lead a team of approximately 10, with 2 direct reports, and will need to support their professional growth and development, providing constructive feedback as needed.

Key Responsibilities
  • Create and implement the shopping content strategy across our digital platforms.
  • Direct and collaborate with digital content teams to ensure high-quality shopping content is created and published to grow content commerce revenue.
  • Share best practices in affiliate content and provide guidance and support to other team members.
  • Work with content teams to deliver shopping strategy per brand and ensure strategy is being implemented.
  • Provide assistance with data and reporting from affiliate platforms to inform content ideas.
  • Leverage shopping dashboard to educate the business on performance and drive performance within the shopping and digital vertical teams.
Requirements
  • Shopping content strategy experience, including ideation, implementation, and reviewing.
  • Strong leadership and mentoring skills, with previous management experience.
  • Financial and commercial acumen, including knowledge of affiliate revenue drivers for websites, social platforms, and digital sales processes.
  • Understanding and experience with using a variety of social media platforms and referrers to drive audiences and engagement with shoppable content.
  • Experience in and passion for content commerce.
  • Ability to work in a fast-paced, ever-evolving digital environment.
  • Knowledge and understanding of SEO and the ever-changing environment.
  • Interest and/or understanding of shopping trends and using review content.

We are committed to a diverse, respectful, collaborative, and inclusive workplace. We welcome and encourage applications from diverse backgrounds. When you apply, please let us know of any reasonable adjustments you may need during the interview process.

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